6 Email Marketing Manipulations that Should Stop

Read all of Chad's Marketing Land columnsWhile many brands have embraced customer-centricity, there are many relics of brand-centric thinking still out there in the email marketing world, unfortunately.

Here are 6 email marketing manipulations that we should stop in 2017:

  1. Using passive aggressive email signup and opt-out language
  2. Mandatory email opt-ins with purchase
  3. Hiding behind people’s names to obscure our brand
  4. Using misleading, vague, and overly clever subject lines
  5. Trying to trick Gmail and other inboxes into retabbing our emails
  6. Hiding unsubscribe links

For a full discussion of each of these manipulations, plus supporting research,…

>> Read the full column on MarketingLand.com

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