How to Use Apple’s Auto Opens Safely

How to Use Apple’s Auto Opens Safely

The most disruptive element of Mail Privacy Protection is that Apple creates a mountain of fake auto-generated open signals to obscure the real opens generated by your subscribers. With MPP adoption heading toward more than 95% by year’s end, that mountain will get pretty big pretty soon. Brands’ email marketing programs will…

The Future of Email Podcast: A Conversation with Chad S. White of Oracle

The Future of Email Podcast - A Conversation with Chad S. White of Oracle

I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We…

The Biggest Shifts in Email Marketing Trends for 2022

The Biggest Shifts in Email Marketing Trends for 2022

The turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts in the results of our third-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…

How Mail Privacy Protection Is Changing How Email Marketing Performance Is Measured

How Mail Privacy Protection Is Changing How Email Marketing Performance is Measured

Apple’s Mail Privacy Protection (MPP) is upending how email marketers measure email marketing performance. In addition to hiding IP addresses, blocking forward tracking, and obscuring open times, MPP pre-fetches email content to create a haystack of fake opens in which to hide the needles of real opens by their users. With upwards…

Email Marketing Trends for 2022: Proven Essentials

Email Marketing Trends for 2022- Proven Essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…

e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022

Email engagement is on the up – 7 more trends for 2022

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela…

How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar

Priorities for a Mail Privacy Protection World on-demand webinar

Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the…

Creating Internal Digital Marketing Benchmarks that Work

How to Create Internal Digital Marketing Benchmarks that Work

Modern brands today are trying to benchmark their digital marketing campaigns to determine which ones are successful and inform improvements. But we find that many brands are often using their internal marketing benchmarks in an overly broad way. Correcting this problem requires a more granular approach to digital marketing benchmarks, one that…

Only Influencers’ Email Metrics Project: Ask the Right Email Questions

Ask the Right Email Questions

Email metrics are confusing and can be easily misunderstood and misused. To help marketers avoid mistakes, Only Influencers has launched The Email Metrics Project at oimetrics.com. This website is home to definitions, articles, and videos to educate marketers on how to calculate and appropriately use email marketing metrics. I’m honored to have…

LiveIntent’s Real Time Banter Podcast: Apple’s Mail Privacy Protection

LiveIntent's Real Time Banter podcast about Apple's Mail Privacy Protection

I talk about all things MPP with LiveIntent’s Kerel Cooper and Jessica Muñoz. We discuss: What exactly is Mail Privacy Protection? How will Mail Privacy Protection affect testing within email? What metrics should marketers hone in on during this time? How should marketers approach data hygiene with these changes? What do these…

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