Email Marketing RulesProperly Diagnosing Email Performance Problems
When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver…
How to Prevent Affiliate Marketing from Cannibalizing Your Email Channel
Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company? I know I’ve developed a tendency to stop at checkout—no matter what website I am on—and search the internet for any…
‘Let’s Be Good’: Lessons in Servant Marketing
“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that puts customers’ needs first, rather than…
On-Demand Webinar: Poor Email Performance Visibility – You Can’t Fix What You Can’t See
Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s…
SEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?
How can content marketing and email marketing work together? That was the central question that AWeber’s Jill Fanslau and I tried to answer when we appeared on the Season 2, Episode 33 of SEMrush’s Marketing Scoop podcast. During the episode, we talked about: What’s changed in email marketing over the past few…
Litmus’s Delivering Podcast: Asking the Right Questions
Email analytics are pivotal to achieving marketing success, but many marketers misunderstand what the numbers are telling them or set the wrong goals. In episode 3 of Delivering podcast, Litmus’s Jason Rodriguez and I talk about: Where brands go wrong with email analytics The most commonly misunderstood metrics The right email metrics…
Why Preview Testing Every Email You Send Increases Your ROI
Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors. By our…
Our Favorite Litmus Reports of 2018
Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. The reports and whitepapers we released during 2018 include: 2018 State of Email Analytics 2018 State of Email Service Providers 2018…
Webinar Recording + Q&A: Key Insights from a Year of State of Email Research
If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar. In this webinar, I…
3 Reasons Brands’ Email Marketing KPIs Are Overly Focused on Engagement
Email success looks different to different kinds of companies because they don’t all have the same business models and goals. This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. Half said conversions are….
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research at Oracle Marketing Consulting
Author of Email Marketing Rules
Features
