On-Demand Webinar: The Questions to Ask Instead about Email Performance Measurement
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions.
In this series of free on-demand webinars, we’re discussing a number of common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we’re looking at common questions about email performance measurement, including…
- How many subscribers opened our email?
- How many subscribers clicked my email content?
- How many email recipients clicked through and converted?
- How much revenue did we generate from that email?
In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you want, and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients.