Email Behavior Changes in the Age of Coronavirus
The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways.
Let’s look at some of the changes in email behavior that we’ve seen in aggregated data from some of our Oracle CX Marketing clients:
- Open times have shifted.
- Email volume has dipped overall.
- Email engagement is up, but revenue is down.
- Unsubscribe rates are much, much lower.
- Mobile email viewing has morphed—but only slightly.
For all the details on each of these changes brought on by the coronavirus pandemic, plus our advice on what marketers should do in response to these changes…