Universal Control Groups: The Path to Digital Marketing Measurement Clarity
![Universal Control Groups- The Path to Digital Marketing Measurement Clarity](https://www.emailmarketingrules.com/wp-content/uploads/2022/05/Universal-control-groups-The-path-to-digital-marketing-measurement-clarity.png)
If you truly want to know the impact your digital marketing campaigns are having, then compare the actions of people who get them to the actions of people who wanted to get them but didn’t. That’s the logic behind universal control groups, which is a measurement approach where you exclude a small…
Litmus: Are You Tracking the Right Email Marketing KPIs?
![Are you tracking the right email marketing KPIs](https://www.emailmarketingrules.com/wp-content/uploads/2022/04/Litmus-webinar-Are-you-tracking-the-right-email-marketing-KPIs-1080x436.png)
Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. That’s left many marketers wondering which email marketing KPIs truly offer valuable insights. In this hour-long on-demand webinar hosted by Litmus, I join Dan Oshinsky of Inbox Collective and Bree Rostic of HubSpot to discuss: Whether open rates…
The Future of Email Podcast: A Conversation with Chad S. White of Oracle
![The Future of Email Podcast - A Conversation with Chad S. White of Oracle](https://www.emailmarketingrules.com/wp-content/uploads/2022/03/The-Future-of-Email-Podcast-Chad-S-White-1080x608.png)
I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We…
The Biggest Shifts in Email Marketing Trends for 2022
![The Biggest Shifts in Email Marketing Trends for 2022](https://www.emailmarketingrules.com/wp-content/uploads/2022/03/Oracle-The-Biggest-Shifts-in-Email-Marketing-Trends-for-2022.jpg)
The turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts in the results of our third-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…
How Mail Privacy Protection Is Changing How Email Marketing Performance Is Measured
![How Mail Privacy Protection Is Changing How Email Marketing Performance is Measured](https://www.emailmarketingrules.com/wp-content/uploads/2022/03/Oracle-How-Mail-Privacy-Protection-Is-Changing-How-Email-Marketing-Performance-is-Measured.jpg)
Apple’s Mail Privacy Protection (MPP) is upending how email marketers measure email marketing performance. In addition to hiding IP addresses, blocking forward tracking, and obscuring open times, MPP pre-fetches email content to create a haystack of fake opens in which to hide the needles of real opens by their users. With upwards…
Email Marketing Trends for 2022: Proven Essentials
![Email Marketing Trends for 2022- Proven Essentials](https://www.emailmarketingrules.com/wp-content/uploads/2022/03/Oracle-Email-Marketing-Trends-for-2022-Proven-Essentials.jpg)
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…
e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022
![Email engagement is on the up – 7 more trends for 2022](https://www.emailmarketingrules.com/wp-content/uploads/2022/01/E-Shot-Email-engagement-is-on-the-up-–-7-more-trends-for-2022.jpg)
The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela…
How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar
![Priorities for a Mail Privacy Protection World on-demand webinar](https://www.emailmarketingrules.com/wp-content/uploads/2021/11/Oracle-Priorities-for-a-Mail-Privacy-Protection-World-on-demand-webinar-1080x608.png)
Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the…
Creating Internal Digital Marketing Benchmarks that Work
![How to Create Internal Digital Marketing Benchmarks that Work](https://www.emailmarketingrules.com/wp-content/uploads/2021/10/How-to-create-internal-digital-marketing-benchmarks-that-work.png)
Modern brands today are trying to benchmark their digital marketing campaigns to determine which ones are successful and inform improvements. But we find that many brands are often using their internal marketing benchmarks in an overly broad way. Correcting this problem requires a more granular approach to digital marketing benchmarks, one that…