The Last Word on December 2020

A roundup of email marketing articles, posts, and tweets you might have missed last month…The Last Word

Must-read articles, posts & reports

The Future of Email Marketing & Marketing Automation | 2021 edition (EmailMonday)

Why Successful Marketers Always Invest in Email Marketing (Email on Acid)

What’s the optimal width for your email design? (Taxi for Email)

SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People Feel Overworked (MarTech Series)

The BOPIS Way: Consumers Are Shopping Online And Picking Up In-Store This Season (MediaPost)

Insightful & entertaining tweets

Noteworthy subject lines

Walgreens, 12/10 – Questions about the COVID-19 vaccine? We’ve got answers.
T.J.MAXX, 12/31 – NEW IN: these gym outfits are GOALS
Dollar General, 12/31 – πŸ₯‚πŸŽ‰ Countdown to 2021 at home.
NORDSTROM, 12/19 – Instant Outfit: NYE at home // Earn $50 to spend! Details inside.
Macy’s, 12/26 – After Christmas Sale = the perf time to use that Gift Card
NORDSTROM RACK, 12/26 – The Gift Yourself Event starts now!
Express, 12/26 – Time for self-gifting 🎁 40-60% off EVERYTHING
Zales, 12/26 – Didn’t Get Everything You Wanted For Christmas?
Everlane, 12/26 – The Goodbye 2020 Event Is Now Open
The Home Depot, 12/25 – Merry Christmas to All Our Doers πŸŽ„
Zales, 12/25 – πŸŽ„ Happiest Of Holidays From Zales! Open for Our Gift to You!
Burlington, 12/25 – Wishing you the merriest of Christmases
Saks Fifth Avenue, 12/25 – From all of us at Saks, happy holidays
Bed Bath & Beyond, 12/24 – 20% Off ENTIRE purchase w/Curbside! Shop our 🎁 gift guide + EXTENDED holiday hours! Plus, take these coupons!
Wegmans, 12/24 – Need Holiday Help? We’re Here Until 6pm!
Tractor Supply Company, 12/23 – Order Through Our App and Get Last Minute Gifts Before Christmas
Panera Bread, 12/23 – eGift cards make holiday gifting quick & easy.
Victoria’s Secret, 12/19 – Holiday Hint: eGift Cards guarantee the perfect present.
Patagonia, 12/23 – Let them choose
Applebee’s, 12/10 – 🎁 Buy a $50 Gift Card, Get a $10 Bonus!
Neiman Marcus, 12/20 – Need it by 12/25? Free shipping by Christmas + 60% off
Eddie Bauer, 12/20 – Last Day For Free Guaranteed Delivery By 12/24
Uncommon Goods, 12/15 – It’s not too late (yet) to ship holiday gifts
Bass Pro Shops, 12/11 – Great clothing ideas to finish up your Christmas shopping
Williams Sonoma, 12/17 – Re-create restaurant steaks at home + order now for Christmas delivery
Uncommon Goods, 12/9 – Cool, cute, and clever stocking stuffers for the win πŸŽ„
Foot Locker, 12/15 – πŸŽπŸŽ„ Gift slippers, shoe cleaner, bags + tons of other A1 stocking stuffers
Sears, 12/10 – GIFTS: Foodie πŸ₯© Techie πŸ’» Fitness Guru πŸ‹οΈ DIYer πŸ”§
Saks Fifth Avenue, 12/17 – What comedian Hasan Minhaj is gifting his family this year
Saks Fifth Avenue, 12/3 – Saks Chief Merchant Tracy Margolies shares her holiday picks, 12/2 – 🚨 FINAL HOURS – for 50% Back in Moosejaw Rewards
Express Cyber Sale, 12/1 – BONUS DAY: Cyber Tuesday is here! Big Deals from $15
Crate and Barrel, 12/13 – How to create a cozy outdoor oasis this winter
Staples, 12/8 – Remote worker or learner? This deal’s for you.
Gap, 12/17 – Wear this puffer, save plastic bottles!
GapCash, 12/5 – You’ve got $40 in free GapCash waitingβ€”use it on EVERYTHING!, 12/31 – FREE $10 for doing almost nothing.
VS PINK, 12/31 — $1,000,000 to strengthen the mental health of young adults

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The Last Word on November 2020

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