The Last Word on January 2021
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
Email Design Trends for 2021 (Really Good Emails)
The State of Email Newsletters: 2021 and Beyond (What If)
Microsoft Is Building a New Outlook App for Windows and Mac Powered by the Web (Windows Central)
88% of Marketers Say Collecting First-Party Data Is a 2021 Priority, Study Says (Marketing Dive)
DMA Email Council: Advice to Further a Career in Email Marketing (DMA UK)
Insightful & entertaining tweets
Emails are like billboards.
They get seen at 75mph. If you can grab them in about 1 second, they’ll take the next exit and then you can tell them more.
Say less, better.
— Whale (@whale) January 22, 2021
Hi @ClubMonaco, your subject-line gave me a heart attack!
SL: Your Custom Edit has shipped
I don’t recommend you use this type of click-bait tactic in the future, it makes me want to unsubscribe #emailgeeks #EmailMarketing pic.twitter.com/xeEl2Kf2D0
— Nadja Cada (@NadjaCada) January 6, 2021
Goes without saying, but the latest interactive email for the BBC by @ActionRocket is sweeeeeeeet as. Another hole-in-one 🏆✨ #emailgeeks https://t.co/5tOkIksjzV
— Nicole Merlin (@moonstrips) January 12, 2021
I’d love to get in touch with Emilio Esteves. Does anyone have his emailio addressteves?
— Séamas It Ever Was (@shockproofbeats) November 16, 2012
Good morning to everyone except the people who start their emails with “FWD:” or “RE:” just to trick you into opening their sales pitch.
— Ross Simmonds (@TheCoolestCool) January 19, 2021
Noteworthy subject lines
ModCloth, 1/20 – Madam. Vice. President. 🇺🇸
Burlington, 1/18 – “Life’s most persistent and urgent question…What are you doing for others?” by Dr. Martin Luther King, Jr.
West Elm, 1/11 – Join us as we honor the MLK Day of Service, now thru 1/18
Michaels, 1/20 – See what’s in store for 2021. 🔮 This year’s top DIY trends are here!
Sephora Insider, 1/19 – It’s finally 2021—celebrate with new beauty 🎉
Schwan’s Home Delivery, 1/28 – 🏀🏈 SAVE $1.00 on these Game Day All-Stars!
Panera Bread, 1/29 – Plan your Game Day order now, Henry! 🏈
Sears, 1/14 – CONTROVERSIAL OPINION 🏈 Football on TV is better
The Nuts.com Family, 1/28 – Touchdown Treats for Super Bowl Sunday!
DICK’S Sporting Goods, 1/12 – Roll, Champions, Roll 🏆 🏈 Shop Alabama Crimson Tide Gear
Lowe’s Home Improvement, 1/31 – Plan now for an EPIC Valentine’s Day at home!
Evite, 1/29 – A Galentine’s Day to remember
Zales, 1/24 – 💞 Love BOLDLY
Michaels, 1/18 – 💌 Heart it? Cart it! All you need is live… and these Valentine DIYs.
Uncommon Goods, 1/4 – We’re with Cupid 💘 💖
Tractor Supply Company, 1/23 – Shopping Made Easy with Curbside Pick Up on Cold Weather Supplies
Starbucks, 1/15 – Brew a cup of mindfulness with Headspace
IKEA, 1/26 – Chad, stressed about working from home?
MoMA Design Store, 1/11 – WFH? Transform Your Space with These
Lowe’s Home Improvement, 1/7 – Turn your bath into a spa.
Bed Bath & Beyond, 1/21 – 🥧 Baking buys UNDER $100! Get the scoop —-> Plus, take these coupons!
Williams Sonoma, 1/7 – More home baked bread, please
Great Gap Sale, 1/18 – Joggers go with everything (trust us!)
JCPenney, 1/12 – Your activewear just got upgraded
Sephora, 1/5 – New self-tanner for glowy, hydrated skin 🌴 ✨
Banana Republic, 1/20 – Better Together: Dresses & Sneakers
Target, 1/15 – Levi’s jeans, now in more sizes.
Target, 1/8 – Weighted blankets: 20% off + bonus 10% off.
Express, 1/12 – Like wearing your fave blanket, only cuter | + $45 ALL DENIM
Victoria’s Secret, 1/31 – Cuddle Up with Lounge Bras
Eddie Bauer, 1/20 – Polar Vortex-Ready Parkas – $99
Saks Fifth Avenue, 1/31 – Results are in: our best-selling shoes & bags
Nordstrom, 1/15 – Trending now and only here
Crate & Barrel, 1/25 – ★ ★ ★ ★ ★ | Top-rated pieces, back in stock.
Petco, 1/2 – Is your dog at a healthy weight?
Uncommon Goods, 1/8 – New: Adventure awaits with our scratch-off scrapbooking challenge 📷
Patagonia, 1/19 – A new story about an old shirt
Bass Pro Shops, 1/26 – 19 days until Daytona!
Bass Pro Shops, 1/31 – Don’t miss the BIGGEST announcement in fishing history!
IKEA, 1/18 – Chad, get the 2021 Catalog at IKEA Stoughton
RV Magazine, 1/21 – The ALL new RV Magazine eNewsletter is Here!
New posts on EmailMarketingRules.com
ZeroBounce: Email Marketing Tips to Help You in 2021
2020 Email Marketing Holiday Season in Review
Holiday Marketing Quarterly: First Quarter 2021 Checklist
Best Uses & Best Practices for Animated Gifs
Coherent Path Podcast: Coherent Thoughts with Chad S. White
The Best Use Cases for Live Content in Emails
Email Deliverability Quarterly: Gmail’s Spam Rate Recalculation, CPRA Passes, and More
The Last Word on December 2020