Coherent Path Podcast: Coherent Thoughts with Chad S. White
![Coherent Path podcast - Chad White](https://www.emailmarketingrules.com/wp-content/uploads/2021/01/Coherent-Path-podcast-Chad-White.png)
I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about:
- The biggest misconceptions around email
- The value of having universal holdout groups
- Focusing on maximizing the value of a subscriber, not the value of a campaign
- How lobbying by merchants can distract email marketing from serving subscribers
- How AI and machine learning can help marketers focus on their customers
- How email marketers can be more efficient and save time
- Avoiding graphical text
- What marketers need to do differently compared to 12 months ago
- Which brands are sending me emails that I look forward to receiving
- Whether personalization is ruining America and making us more polarized
For a discussion of each of these issues…