Coherent Path Podcast: Coherent Thoughts with Chad S. White

Coherent Path podcast - Chad White

I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about:

  • The biggest misconceptions around email
  • The value of having universal holdout groups
  • Focusing on maximizing the value of a subscriber, not the value of a campaign
  • How lobbying by merchants can distract email marketing from serving subscribers
  • How AI and machine learning can help marketers focus on their customers
  • How email marketers can be more efficient and save time
  • Avoiding graphical text
  • What marketers need to do differently compared to 12 months ago
  • Which brands are sending me emails that I look forward to receiving
  • Whether personalization is ruining America and making us more polarized

For a discussion of each of these issues…

>> Listen to the Coherent Thoughts podcast on the Coherent Path blog

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