The Last Word on October 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic (McKinsey & Co.)
Apple’s Mail Privacy Protection One Year Later (MediaPost)
Tidying Up: B2B Brands Simplify Their Tech Stacks In Face Of Downturn (MediaPost)
Why Marketers Need to Jump on the AI Bandwagon (VentureBeat)
A Conversation With Aaron Smith of Sageflo (Campaign Genius)
Shining the light on HTML Emails Dark Modes (Notist)
Email Design Quick Wins (Email Design Review)
Insightful & entertaining tweets
Saw this on @semrush and couldn’t help it…
Which ones are spot on, and which ones do I need to add?#emailmarketing #email #emailgeeks pic.twitter.com/2AEBvyf7LK
— robbiefitz (@RobbieFitz) October 14, 2022
Shame is not a good retention strategy.#emailgeeks #emailmarketing pic.twitter.com/JTeOrlu2kL
— Jen Capstraw (@jencapstraw) October 12, 2022
First day at the new job. pic.twitter.com/VTCvM0x5V9
— 🐴 Frontend Horse (@FrontendHorse) October 9, 2022
Another Facebook email flop https://t.co/IsEggCEPv5
— Alex Williams (@alexcwilliams) October 4, 2022
Bad copywriting makes prospects feel like they’re being sold to.
Good copywriting makes prospects feel like they’re being helped.
— Chase Dimond | Email Marketing Nerd 📧 (@ecomchasedimond) October 30, 2022
Noteworthy subject lines
Uncommon Goods, 10/1 – 10 need-to-haves for hosting this fall
West Elm, 10/20 – Get in the spirit: Holiday decor now ships free!
Belk, 10/5 – Get holiday ready! Up to 65% off home must-haves
Crate & Barrel, 10/24 – Get your Christmas tree *now*—before they sell out 🌲
Ross Dress For Less, 10/15 – 🎁 Holiday Home Deals Start at Ross!
Hobby Lobby, 10/14 – Wrap Gifts With Style! 50% Off Christmas ✨
Williams Sonoma, 10/4 – No stress, no mess. Holiday foods delivered to your door >>>
VS PINK, 10/13 – Them: Is It Too Early? 🎄 Us: NEVER
Uncommon Goods, 10/13 – ABC: Always Be Christmassing
West Elm, 10/5 – All new holiday arrivals are here!
IKEA, 10/20 – Chad, the new holiday collection is here!
Banana Republic, 10/20 – Your Invitation Awaits: Preview The Gift of Imagination
Macy’s, 10/20 – Getting ahead of the holiday gift grind = more time to enjoy the merriment
Big Lots, 10/14 – ⚠️LAST CHANCE for big Ho-Ho-HOLIDAY DEALS
Quiksilver, 10/1 – Snow Is Near
Eddie Bauer, 10/14 – Are You DOWN To Save On Parkas & More?
Burlington, 10/5 – Layer up as temperatures go down
Gap, 10/13 – “Put on a jacket” – Every Mom Ever
Nordstrom, 10/20 – Coat season is just around the corner
Neiman Marcus, 10/5 – Must-have boots & jackets for fall
Michaels, 10/14 – Boo ya! Here’s 50% off Halloween décor essentials.
Gap, 10/6 – BASQUIAT x Gap
Bed Bath & Beyond, 10/1 – Brian Kelly, founder of The Points Guy 🤩 lives for rewards – shouldn’t you?
MyPanera, 10/6 – ✨Introducing a NEW MyPanera benefit!✨
Patagonia, 10/27 – Find community, path and purpose
New posts on EmailMarketingRules.com
BIMI: The Carrot to Get Email Marketing Managers to Fully Authenticate
Mailgun Podcast: Silver Linings in Omnichannel Marketing
7 Types of Customer Attributes for Segmentation & Personalization
One Year Later: How Mail Privacy Protection Has Impacted Marketers
OneSignal Podcast: Email Is Important Part of Omnichannel Journeys
Segmentation & Personalization Ideas to Explore: An Oracle Consulting Checklist
Fourth Quarter 2022 Holiday Marketing Quarterly
Message Prioritization: How to Emphasize the Right Messages
8 Reasons to Pause Your Digital Marketing Campaigns
The Last Word on September 2022