The Last Word on December 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month…The Last Word

Must-read articles, posts & reports

The Email Innovations That Most Interest Consumers (MarketingProfs)

You can now ask Amazon Alexa to read your email messages and respond by voice — here’s how (CNBC)

Verizon says Oath is dead. Meet Verizon Media Group. (NBC News)

Insightful & entertaining tweets

Noteworthy subject lines

Chipotle, 12/18 – Watch the bowl with a bowl, delivered FREE
Banana Republic, 12/17 – Infinite parties await (here’s what to wear)
Banana Republic, 12/23 – Watch the ball (and everyone’s jaws) drop
Burlington, 12/17 – Goodbye 2018, hello new dress
Lane Bryant, 12/1 – Spend your weekend with self-gifting deals!
Panera Bread, 12/6 – Chad, give a $50 gift card, get a $10 bonus card.
Saks Fifth Avenue, 12/6 – Saks Fashion Director’s go-to gifts to give & get
Saks Fifth Avenue, 12/11 – What Pierre Mahéo of Officine Générale is gifting this year…
FansEdge, 12/15 – SHHH…Don’t Tell. Gifting Cheat Sheet Inside
T.J.Maxx, 12/4 – Made in Italy: luxe for less.
Michaels, 12/11 – Trendy Tuesday: Handmade gifts for everyone on your list.
REI, 12/15 – Stuff Their Stockings with More than Socks
Dick’s Sporting Goods, 12/5 – Finish Your List! Up to 50% Off Deals, Gifts & More
Bass Pro Shops, 12/11 – Clock’s ticking! Last chance to stretch your payments
Walgreens, 12/17 –Still shopping? 25% off ends tomorrow!
UncommonGoods, 12/18 – Got a Minute? We’ve Got Last-Minute Gift Ideas
RH, 12/18 – Last Call for Standard Holiday Shipping. Order by 12/19 at Noon EST for 12/24 Delivery.
Everlane, 12/20 – Gift Cards To The Rescue
Petco, 12/21 – FINAL HOURS: 20% off your in-store purchase
Aeropostale, 12/23 – Final Hours For Buy Online Pick Up In Store
Target, 12/6 – Yesss! 20% off select LEGO + savings on must-have toys.
Lane Bryant, 12/6 – Bra-la-la-la-la…$19.50 cotton bras!
Saks Fifth Avenue, 12/25 – To: You // From: You – Up to 60% off shoes, bags, etc.
Everlane, 12/1 – Super Limited. Super Human.
Starbucks, 12/18 – Santa has elves. You have coffee.
Epicurious, 12/15 – Announcing the winners of the Epicurious Cookbook Awards
Office Depot, 12/11 – In-App Coupon – Valid Today Only!
West Elm, 12/8 – When your home IS the Instagram inspo…

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The Last Word on November 2018

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