The Last Word on November 2018

Posted by Chad S. White on December 14, 2018

Must-read articles, posts & reports

Email Accessibility: How to Craft the Perfect Accessible Email (EmailMonks)

The Challenges of Attribution in Email Marketing (OnlyInfluencers)

Introducing Reminders and Unsubscribe features in Yahoo Mail (Yahoo! Mail Blog)

Insightful & entertaining tweets

Look what showed up on the Siren chalk board today @BrightWave pic.twitter.com/nqlux8QbjY

— Simms Jenkins (@SimmsJenkins) November 26, 2018

Ok I’m all about using email subject lines to create urgency, but, uh Cyber Monday literally JUST started… pic.twitter.com/5kNkditmeg

— Matt Lindner (@RetailMatt) November 26, 2018

Black Friday: the day of the year when you find out what marketer’s list your email has been buried in for eternity only to resurface in all its glory. #emailmarketing

— Anthony Chiulli (@AnthonyChiulli) November 22, 2018

Noteworthy subject lines

Saks Fifth Avenue, 11/5 – Your “I Voted” sticker needs an outfit to match
American Red Cross, 11/2 – A friendly reminder for Daylight Savings Time
Panera Bread, 11/28 – Chad, an update on the romaine recall from the CDC.
Applebee’s, 11/2 – We’re Thanking Veterans With A Free Meal Nov. 11th
Aeropostale, 11/12 – In Honor Of Those Who Serve
Epicurious, 11/4 – Our 155 best Thanksgiving recipes
Hayneedle, 11/11 – 5 steps to a holiday-ready home …
West Elm, 11/15 – Up to 30% off SUPER deals to get you guest-ready
eBags, 11/4 – Heading Home For The Holidays?
Crate & Barrel, 11/1 – An early-early holiday gift: 15% OFF.
Nike, 11/13 – Nine great gift ideas for kids
Staples, 11/30 – Do your coworkers rule? Give them something great >>>
Saks Fifth Avenue, 11/30 – Your favorite person wants these…
Gap, 11/30 – This would look so good on you (it’s okay to self-gift)
RH, 11/2 – Introducing the Ultimate Faux Fur Holiday Collection
Lenovo, 11/21 – PCs starting at $99 – extremely limited quantities!
Lane Bryant, 11/28 – 2019 is coming FAST. Grab your glitter.
Brooks Brothers, 11/19 – Save 15%. Save lives.
Wayfair, 11/10 – SPOILER! Awesome WALL PANELING inside >>
Ikea, 11/2 – IKEA Wins J.D. Power Award
Neiman Marcus, 11/4 – Be the best-dressed wedding guest
Anthropologie, 11/7 – Stand out in a marshmallow world.
Feeding America, 11/10 – We know we’re your favorite. Will you make it official?
P&G everyday, 11/2 — *Gasps.* *Clasps face.* *Happy tears.*
MAC Cosmetics, 11/17 – Say SOIRÉE NOT SORRY with These Fashion-Forward Gift Ideas
Clinique, 11/13 — #FindMyiD: It all starts now.