The Last Word on October 2018

Posted by Chad S. White on November 13, 2018

Must-read articles, posts & reports

Microsoft introduces new “verified” icons for businesses (250ok)

Why BIMI is Important for Email Deliverability (Inbox Pros)

Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud (TechCrunch)

The Only List You Don’t Want to Be on This Christmas: The Blacklist (Inbox Pros)

Insightful & entertaining tweets

The US embassy in Australia accidentally sent out a cat photo instead of a meeting invite. https://t.co/NOHLA8RbjJ pic.twitter.com/NfqebepiIE

— Josh Taylor (@joshgnosis) October 15, 2018

STOP writing rude captions as the “NO” option for not wanting to join a mailing list.

This is what it be like:

[YES] I wanna join the recipe mailing list!

[NO] I am a piece of shit who prefers Burger King over quality recipes from delicate doves who are thoughtful and pure.

— 🆃🆁🆄🅳🆈 (@thetrudz) September 18, 2018

Noteworthy subject lines

ModCloth, 10/5 – From boo to oooh…
The North Face, 10/26 – Breast Cancer awareness month is almost over…
FansEdge, 10/11 – Rep Your Boston Area Team(s). They Run The Sports World…
American Red Cross, 10/15 – Hurricane Michael: Heartwarming stories from the ground
Anthropologie, 10/15 – The guests will be here soon!
Crutchfield, 10/8 – Save up to $2,000 on an LG OLED TV
Blue Nile, 10/8 – Enter Now to Win $10,000
Sony Electronics, 10/11 – Here’s Your Chance to Win | Just Click
J.Crew, 10/21 – Help us collect coats for people in need (and get $25 off!)
Costco, 10/3 – We Deliver Groceries to Your Home – Choose Same-Day or 2-Day Delivery!
Aeropostale, 10/5 – Introducing Buy Online Pick Up In Store
Clinique, 10/28 – 3 steps to smoky eyes. FREE 7pc gift with purchase.
The Container Store, 10/21 – “I Show Off My Closet To Everyone”
UncommonGoods, 10/20 – The product that had the Today Show talking
National Football League, 10/11 – Eagles vs. Giants LIVE Tonight at 8pmET on NFL Network, FOX & Prime Video!