The Last Word on May 2015

The Last WordA roundup of email marketing articles, posts, tweets, and examples you might have missed last month…

Must-read articles, posts & whitepapers

Which Digital Channels Are Marketers Best Able to Measure for ROI? (Marketing Charts)

Top Ten Tips to Improved Email Deliverability (Inbox Marketer)

How To Send a Hidden Version of Your Email That Only Apple Watch Will See (Litmus)

Nine Years, 200 Columns – And More to Come (MediaPost)

Insightful & entertaining tweets

@KentMcGovern: “I will sue you if you don’t remove this blacklist” – Things NOT to say to a blacklist operator in the hopes of being delisted.

@bjlgroup: We love creating fun, effective digital work. Here’s our #StarWars email for Asda with a craftily hidden #DarthVader:

@iamelliot: I like that the anti-email lobby goes from “email is dead” to “there’s far too much email” seemingly without irony

Noteworthy subject lines

The Container Store, 5/18 — 10% off Click & Pickup OR Free Shipping
Vera Bradley, 5/11 — For the Grad who’s going places …
Express, 5/11 — Party season is here!
MoMA Store, 5/29 — Make it Pop! Staff Picks for Father’s Day
NFLshop, 5/27 — #1 Dad? We have a tee for that…PLUS Free Shipping over $50
Under Armour, 5/24 — What Athletes Wear Off The Field
ModCloth, 5/23 — What your closet NEEDS this season…
Garnet Hill, 5/13 — Maxi Dresses (may transform sidewalks into catwalks)
Anthropologie, 5/24 — The place: outdoors. The hour: twilight.
Barneys New York, 5/27 — The Perfect Summer Accessory? A Statement Necklace
ModCloth, 5/27 — Everybody in the pool!
Lululemon, 5/19 — out of office
Clinique, 5/20 — For beach & beyond: swim shirt with sun protection.
Sephora, 5/22 — In Stores now: the 16-piece Sun Safety Kit is here
Gap, 5/24 — 10 vacation-ready looks
MoMA Store, 5/13 —Vacation Beckons! Indispensable Travel Items for Your Summer Jaunts
Express, 5/19 — Tickets booked? Here’s your packing list
Barneys New York, 5/13 — Your Memorial Day Weekend Packing List
AutoAnything, 5/13— Are We There Yet?
J.Crew, 5/29 — All under $100: this month’s 60-second shopping guide
Brooks Brothers, 5/26 — Receive 15% off (for your thoughts).
Pier 1 Imports, 5/19 — Get 20% off headboards that make the bed.
Harley-Davidson, 5/11 — #RollYourOwn. Street Art.
Clinique, 5/30 — Pin your #StartBetter goal for a chance to win.

New posts on

My Time as a MediaPost Email Insider: 8 years, 163 columns

Learn the Secrets of Viral Emails at Salesforce Connections on 6/17

What the Verizon-AOL Deal Might Mean for Email Marketers

Try a Cart Abandonment Email ‘Sandwich’

Buy, Buy, Bye: The Perils of Overly Salesy Emails

The Last Word on April 2015

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