The Last Word on January 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
8 Stats Show Email Subscribers Worth a Lot More Than Social Media Followers (The Tilt)
The New Normal (Google Trends)
How to Send a One-Time Burst (Postmaster @ Yahoo)
The Biggest Trends in Graphic Design for 2022, as Predicted by Leading Creatives (Creative Boom)
Case Study: 46% Increase in Email List Growth (Email Optimization Shop)
Insightful & entertaining tweets
I’m Mclovin this email from @McDonaldsUK (sorry, I had to)
What kind of email sorcery is this?! #emailgeeks #emailmarketing pic.twitter.com/oYsFVTGvWQ
— Samantha Knott (@samanthazoek) January 3, 2022
Best reply address I’ve ever seen.
🎖 yes_you_can_reply@ 🎖
— Lauren Meyer (@LaurenEmailGeek) January 26, 2022
B2B tech companies: “Retention has better ROI than acquisition.”
Also B2B tech companies: “We’re hiring 100 new SDRs and 1 new Customer Marketing Manager.”
— Brooklin Nash (@realBrookNash) January 3, 2022
Nothing makes a consumer hate your brand more (And report your email as spam) than hiding an “unsubscribe” link in marketing emails #EmailMarketing #emailgeeks
— Don shaher (@DonatShaher) January 18, 2022
An old boss pitching buying email lists to me. https://t.co/aMKFhxjiiF
— Carin Slater (@carinslater) January 11, 2022
Noteworthy subject lines
Burlington, 1/12 – Don’t let your gift card go to waste!
Quiksilver, 1/4 – New Year | Same Sale!
Tractor Supply Co., 1/6 – Kick Start Your New Year’s Resolutions
Neiman Marcus, 1/14 – Find your spotlight
Crate & Barrel, 1/4 – Start the year off fresh with these easy updates →
Belk, 1/5 – This sparks joy! ✨ 50% off cleaning, storage & organization
IKEA, 1/20 – Children’s play stored the adult way
Home Depot, 1/4 – Motivate Your Next Moves 🏠
IKEA, 1/6 – Your home is never finished
West Elm, 1/12 – Inspo: 10 ways to makeover a blah bathroom
ModCloth, 1/6 – Who? New.
Bed Bath & Beyond, 1/5 – NEW! Subscribe to your favorite products for easier shopping!
Big Lots, 1/7 – Extra 10% OFF with Pickup! Stay safe—grab it curbside!
Applebee’s Grill + Bar, 1/28 – Get your favorites carside or carryout
Express, 1/12 – Rent it all, keep what you 💜
Eddie Bauer, 1/3 – Take Your Winter Workouts Outside!
Quiksilver, 1/12 – Is your outerwear made sustainably?
Kohl’s, 1/17 – Find your balance with active & wellness essentials
Great Gap Sale, 1/17 – BRB, in a cuddle bubble
Uncommon Goods, 1/14 – New: 💘 On the mind and your wrist: their name in silver and bronze
Zales, 1/14 – 🏹 Hey Cupid! Save Up to 25% Off Everything!
XOXO Victoria’s Secret, 1/18 – Calling All Sirens
Williams Sonoma, 1/28 – The 2022 Easter collection is here 🐇
Big Lots, 1/31 – SO ready for patio season? 🌻 Here’s your preview!
Bed Bath & Beyond, 1/18 – Your guide to better sleep—tips & picks to catch more zzz’s this year
Williams Sonoma, 1/7 – Introducing Williams Sonoma Open Kitchen: affordable kitchen essentials
West Elm, 1/31 – Plant Kween & Sophia Bush take us on a garden tour
Express, 1/6 – Celebrating National Mentoring Month 🎉
Moosejaw.com, 1/4 – Entrepreneurs wanted. The Moosejaw Outdoor Accelerator is back.
New posts on EmailMarketingRules.com
First Quarter 2022 Holiday Marketing Quarterly
e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022
SparkPost: Tips to Prevent Burnout and Recharge Email Inspiration
Should Emails Expire? Yes and No
On-Demand Webinar: Effective Testing & Optimization Across Digital Marketing Channels
7 Burning Questions about Email Unsubscribes
The Last Word on December 2021