The Last Word for October 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

The iPhone 6 and iPhone 6 Plus: How will email be affected? (Alchemy Worx)

Google’s responsive email moment, #letsfixemail and more at Inbox Love 2014 (Campaign Monitor)

‘I’m Mad as Hell…’: My Top Email Marketing Pet Peeves (MediaPost)

How does email file size affect deliverability? (Email on Acid)

2014 Only Influencers Email Marketing Salary Guide Results (Only Influencers)

Two Critical But Often Overlooked Email Marketing Metrics (ClickZ)

Insightful & entertaining tweets

@iamelliot: if you put Windows 95 on a smartwatch, I think it knocks off the word ‘smart’

@SandiSolow: I have a new first name! Thanks, @klout!  #hellonull

@DirectIQ: When asked to opt-in to receive updates from a company, 10% elected to do so through Facebook, 90% through #email newsletters. Via: @NNgroup

@jeremywaite: Big data is like oil used to be. It’s a new asset class and like oil; once it is refined, it can be used to do many wonderful things #GDS14

Great additions to the Swipe File pinboards

American Apparel sends segmented email to night owls >> View the pin

Barcelona FC segments welcome emails by country >> View the pin

Broad Ripple Animal Clinic personalizes email with pet’s name >> View the pin

Mazda sends post-purchase email to drive app downloads and increase customer satisfaction >> View the pin

Noteworthy subject lines

Tiny Prints, 10/30 — 50% Off Address Labels & Gift Tags All Weekend
MoMA Store, 10/24 — Top accessories for holiday travel
Home Depot, 10/23 — Holiday Updates: Budget-Friendly Edition
SkyMall, 10/24 — Holiday Entertaining Made Easy!
West Elm, 10/10 — Company coming? Save on sleepers!
The Container Store, 10/24 — Gift Wrap Wonderland is in store!
Restoration Hardware, 10/24 — The 2014 Holiday Collection. 200+ Pages of Inspired Ideas.
Home Depot, 10/30 — NEW! Trees | Décor | Wreaths | And More!
Peet’s Coffee & Tea, 10/8 — A Preview of Holiday Blend is Here for a Limited Time
Horchow, 10/2 — NEW finds for your dream bedroom + NEW MacKenzie-Childs for the holidays‏
Pier 1 Imports, 10/1 — It’s our ornament sale—we trimmed the price on tree trimmings.‏
Clinique, 10/2 — Sneak Peek: Holiday Gift Sets
Sephora, 10/1 — Holiday sets are here + a deluxe tarte mini‏
TigerDirect, 10/31 — 50 Eye-popping Black Friday Deals‏, 10/24 — Black Friday Starts Now…Wait, What?
Lenovo, 10/3 — Black Friday (in October) starts now.‏
Lenovo, 10/30 — Doorbusters – no knocking required.
Michaels, 10/7 — Make a Spooky Tulle Wreath in 3 Simple Steps
Blue Nile, 10/16 — Mrs + Mrs / Mr + Mr / Mr + Mrs‏
Adidas, 10/22 — Movember is Coming‏
J.Crew, 10/19 — The 1,440-minute sale starts now‏
REI, 10/24 — Train Through Shorter Days with Lighting Gear
Lululemon, 10/24 — your own personal flash mob‏
Lego, 10/14 — Join the LEGO® VIP Program today!
Walgreens, 10/22 — Apple Pay is here.‏

New posts on

Inbox by Gmail: 3 Experts Share Their Thoughts on Its Impact

6 Winning Email Marketing Best Practices

Google’s New Inbox App: What It Means for Marketers

Tweetables from Dreamforce 2014

Holiday Predictions: This Year’s Email Marketing Twists

September Review & October Preview for the 2014 Email Marketing Holiday Calendar

The Last Word on September 2014

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