The Last Word for October 2014
Must-read articles, posts & whitepapers
The iPhone 6 and iPhone 6 Plus: How will email be affected? (Alchemy Worx)
Google’s responsive email moment, #letsfixemail and more at Inbox Love 2014 (Campaign Monitor)
How does email file size affect deliverability? (Email on Acid)
2014 Only Influencers Email Marketing Salary Guide Results (Only Influencers)
Insightful & entertaining tweets
@iamelliot: if you put Windows 95 on a smartwatch, I think it knocks off the word ‘smart’
@jeremywaite: Big data is like oil used to be. It’s a new asset class and like oil; once it is refined, it can be used to do many wonderful things #GDS14
Great additions to the Swipe File pinboards
American Apparel sends segmented email to night owls >> View the pin
Barcelona FC segments welcome emails by country >> View the pin
Broad Ripple Animal Clinic personalizes email with pet’s name >> View the pin
Mazda sends post-purchase email to drive app downloads and increase customer satisfaction >> View the pin
Noteworthy subject lines
Tiny Prints, 10/30 — 50% Off Address Labels & Gift Tags All Weekend
MoMA Store, 10/24 — Top accessories for holiday travel
Home Depot, 10/23 — Holiday Updates: Budget-Friendly Edition
SkyMall, 10/24 — Holiday Entertaining Made Easy!
West Elm, 10/10 — Company coming? Save on sleepers!
The Container Store, 10/24 — Gift Wrap Wonderland is in store!
Restoration Hardware, 10/24 — The 2014 Holiday Collection. 200+ Pages of Inspired Ideas.
Home Depot, 10/30 — NEW! Trees | Décor | Wreaths | And More!
Peet’s Coffee & Tea, 10/8 — A Preview of Holiday Blend is Here for a Limited Time
Horchow, 10/2 — NEW finds for your dream bedroom + NEW MacKenzie-Childs for the holidays
Pier 1 Imports, 10/1 — It’s our ornament sale—we trimmed the price on tree trimmings.
Clinique, 10/2 — Sneak Peek: Holiday Gift Sets
Sephora, 10/1 — Holiday sets are here + a deluxe tarte mini
TigerDirect, 10/31 — 50 Eye-popping Black Friday Deals
Overstock.com, 10/24 — Black Friday Starts Now…Wait, What?
Lenovo, 10/3 — Black Friday (in October) starts now.
Lenovo, 10/30 — Doorbusters – no knocking required.
Michaels, 10/7 — Make a Spooky Tulle Wreath in 3 Simple Steps
Blue Nile, 10/16 — Mrs + Mrs / Mr + Mr / Mr + Mrs
Adidas, 10/22 — Movember is Coming
J.Crew, 10/19 — The 1,440-minute sale starts now
REI, 10/24 — Train Through Shorter Days with Lighting Gear
Lululemon, 10/24 — your own personal flash mob
Lego, 10/14 — Join the LEGO® VIP Program today!
Walgreens, 10/22 — Apple Pay is here.