6 Winning Email Marketing Best Practices

Posted by Chad S. White on October 29, 2014

Offering up copies of my book to the winners, Dave Chaffey of Smart Insights asked marketers to share their favorite email marketing best practices. We got a lot of great submissions, but after some deliberation Dave and I, along with Tim Watson of Zettasphere, were able to narrow the field down to our three favorites, plus three honorable mentions.

The best practices we selected were focused around personalization, email design, testing, onboarding, and inactivity—all of which are important aspects of email marketing. Check out these tips and let them inspire your next initiative or next test.