Holiday Predictions: This Year’s Email Marketing Twists

View all of Chad's MediaPost columnIn my latest Email Insider column for MediaPost, I share my thoughts on how the upcoming email marketing holiday season will be different from last year’s, including that…

  • Adoption of mobile-friendly email designs will hit 70%
  • Free gift card with purchase will join free shipping as a hot promotion
  • Black Friday deals will be more prominent on Thanksgiving Eve
  • Cyber Monday deals will expand into Cyber Week deals ending Thursday
  • Green Monday will start to be better branded and promoted by name
  • Last Sleigh Day will be big because of its optimal positioning on the Monday before Christmas

>> Read my entire column on MediaPost.com.

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