Email Marketing RulesThe Last Word on February 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Something Messy Is Happening: On AI, Panic, and Asking Better Questions (Ann Handley) AI Is Disrupting the Analyst Industry. And That’s Good News (for Buyers). (Email Vendor Selection)…
The Last Word on January 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail is entering the Gemini era (Google) Gemini introduces Personal Intelligence (Google) Operating 2026: The Great Decoupling Begins (Operating by John Brewton) Why Creators Are Doubling Down on…
The Last Word on December 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Really Good Email Awards 2025 (Really Good Emails) Amazon Faces ‘Leader’s Dilemma’ — Fight AI Shopping Bots or Join Them (CNBC) When Conversation Died: The Rise of…
The Last Word on November 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports AI Agent Survey (PwC) Meta reportedly projected 10% of 2024 sales came from scam, fraud ads (CNBC) Google AI Overviews Drive 61% Drop in Organic CTR, 68% in…
The Last Word on October 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Yahoo’s AOL Sale Points to an Email-Centric Future (Email Expert) Introducing “Insights”: A New Way to Understand Your Delivery Performance (Yahoo) ChatGPT’s Atlas: The Browser That’s Anti-Web (Anil…
The Last Word on September 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Zeta Global to Acquire Marigold’s Enterprise Business (Zeta Global) Brands Are Using Your Inbox to Get Ready for a New Wave of Tariffs (Fast Company) Relevance Comes to…
The Last Word on August 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Power of Default: Why Doing Nothing Still Gets Results — and When It Crosses the Line (Kath Pay) Psychology-Powered Email Marketing (Rob Voase) Intelligence at Scale: Data…
The Last Word on July 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports How the Attention Economy Is Devouring Gen Z — and the Rest of Us (The New York Times)(gift article) Q2 2025 Email Patterns, Trends, and Outliers (Really Good…
The Last Word on June 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Toughest Love Letter Ever to Marketing Leaders (CMSWire) The CMO’s Comeback: Aligning the C-suite to Drive Customer-Centric Growth (McKinsey & Co.) AI Is Making a Major Impact on…
The Last Word on May 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The 7 Stages of AI Proficiency (Andy Crestodina) How Geopolitical Tensions Are Impacting B2B Marketing Spend (MarketingProfs) I’m a LinkedIn Executive. I See the Bottom Rung of the Career…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
