The Last Word on March 2015
Must-read articles, posts & whitepapers
Why email marketing is still in style — and thriving (Venture Beat)
Deliverability and engagement (Word to the Wise)
Context Changes Everything (StrongView)
Insightful & entertaining tweets
@jeremywaite: “Content is King. Relevance is King Kong” <– Comment of the day #genius
@ExperianMkt: There’s no magic # for how many segments to target – but the “unmagic” # is 1. The more relevant you can get, the better! #customerlifecycle
Great additions to the Swipe File pinboards
Lego uses innovative “email carousel” to bring interactivity to email >> View the pin
BabyGap email uses easy-to-follow blue and pink color coding >> View the pin
The DNC uses a triptych of animated gifs in this mobile-friendly email >> View the pin
West Elm’s 3-email cart abandonment series uses predictive intelligence >> View the pin
Noteworthy subject lines
J.Crew, 3/23 — Thaw out your closet! You’ve got 2 days to shop 30% off warmer-weather styles.
Hayneedle, 3/9 — Serve up Easter brunch outdoors!
Babies “R” Us, 3/11 — Need Ideas For Baby’s Easter Basket? Start Here!
Sephora, 3/25 — Confused by contouring? Start here
Clinique, 3/17 — Trending: Green & gold for eyes + 2 FREE minis.
J.Crew, 3/8 — #nowtrending on Instagram & Pinterest (plus, our sale ends today)
Under Armour, 3/17 — March Is Here. Gear Up Before Tip-Off
eBags, 3/8 — Daylight isn’t your only savings this weekend…
Gap, 3/8 — what goes with daylight savings? savings.
Victoria’s Secret, 3/8 — Lose an hour. Gain a Bonus Secret Reward.
Lands’ End, 3/6 — Gabi’s top 3 trends for the beach + 20% off swim
Lands’ End, 3/13 — See what real women are saying about our swimwear
Clinique, 3/6 — Know a bride? Show her this + FREE bag & minis.
Anthropologie, 3/11 — We’re putting our LBDs on pause.
Anthropologie, 3/18 — That party? These dresses.
Threadless, 3/5 — Tinder – not the only way to score.
American Apparel, 3/5 — Meet the Women Making It Happen
babyGap, 3/5 — new new new new new new
MoMA Store, 3/21 — Kick It Up Another Notch: Meet the Amish Scooters
The Container Store, 3/5 — Why is confetti flying?
P&G everyday, 3/30 — Smell that?
Subway, 3/24 — Your inbox is full (of flavor)