6 Retail Email Marketing Priorities for 2015

Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.

To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:

  1. Reassessing program goals
  2. Getting mobile-friendly
  3. Optimizing snippet text
  4. Increasing targeting and personalization
  5. Building out triggered emails
  6. Keeping inactivity in check.

Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.

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