Live Optimization Notebook: Welcome & Onboarding Emails

Creating effective welcome and onboarding emails is hard—and many of your peers are struggling with the very same challenge.

In this notebook, onboarding email expert Val Geisler, Litmus Community & Product Evangelist Jason Rodriguez and I review welcome emails submitted by fellow email marketers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaigns.

You will learn:

  • How to make a good impression above the fold
  • Why focusing on the most valuable call-to-action helps declutter your message
  • How to create a clear content hierarchy so your email is easy to scan
  • Why defensive design and optimizing for image blocking is key for effective onboarding emails

We’re bringing the spirit of the highly popular Live Optimization sessions at our Litmus Live conferences directly to your desk with this report. Download your copy to get the tips and inspiration you need to take your welcome emails to the next level.

>> Download the free guide

Happy Holidays!

Happy Holidays 2018

Whatever you celebrate, I hope your holidays are filled with family and fun. Best wishes, Chad

Our Favorite Litmus Blog Posts of 2018

Our Favorite Litmus Blog Posts of 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources!

Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said…

To learn why these are our favorites…

>> Read the entire post on the Litmus blog

Our Favorite Litmus Reports of 2018

Our Favorite Litmus Reports of 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. The reports and whitepapers we released during 2018 include:

That’s a lot of content. More than 135 pages of email marketing insights! (And those are just the reports. We also did webinars, infographics, and blog posts based on this research.)

Of course, we think every one of those reports is worth your time, but in case you’d like some guidance on which ones to read first, members of our marketing team have selected their top picks:

To learn why these are our favorites…

>> Read the entire post on the Litmus blog

Our Favorite Litmus Webinars of 2018

Our Favorite Litmus Webinars of 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails.

That’s a lot of content. More than 8 hours of email marketing insights! (And those don’t include the webinars that did with our partners like Salesforce, SparkPost, and the Email Experience Council.)

Of course, we think every one of those webinars is worth your time, but in case you’d like some guidance on which ones to watch first, the members of our marketing team have selected their top picks:

To learn why these are our favorites and watch the webinars…

>> Read the entire post on the Litmus blog

The Last Word on November 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month…The Last Word

Must-read articles, posts & reports

Email Accessibility: How to Craft the Perfect Accessible Email (EmailMonks)

The Challenges of Attribution in Email Marketing (OnlyInfluencers)

Introducing Reminders and Unsubscribe features in Yahoo Mail (Yahoo! Mail Blog)

Insightful & entertaining tweets

Noteworthy subject lines

Saks Fifth Avenue, 11/5 – Your “I Voted” sticker needs an outfit to match
American Red Cross, 11/2 – A friendly reminder for Daylight Savings Time
Panera Bread, 11/28 – Chad, an update on the romaine recall from the CDC.
Applebee’s, 11/2 – We’re Thanking Veterans With A Free Meal Nov. 11th
Aeropostale, 11/12 – In Honor Of Those Who Serve
Epicurious, 11/4 – Our 155 best Thanksgiving recipes
Hayneedle, 11/11 – 5 steps to a holiday-ready home …
West Elm, 11/15 – Up to 30% off SUPER deals to get you guest-ready
eBags, 11/4 – Heading Home For The Holidays?
Crate & Barrel, 11/1 – An early-early holiday gift: 15% OFF.
Nike, 11/13 – Nine great gift ideas for kids
Staples, 11/30 – Do your coworkers rule? Give them something great >>>
Saks Fifth Avenue, 11/30 – Your favorite person wants these…
Gap, 11/30 – This would look so good on you (it’s okay to self-gift)
RH, 11/2 – Introducing the Ultimate Faux Fur Holiday Collection
Lenovo, 11/21 – PCs starting at $99 – extremely limited quantities!
Lane Bryant, 11/28 – 2019 is coming FAST. Grab your glitter.
Brooks Brothers, 11/19 – Save 15%. Save lives.
Wayfair, 11/10 – SPOILER! Awesome WALL PANELING inside >>
Ikea, 11/2 – IKEA Wins J.D. Power Award
Neiman Marcus, 11/4 – Be the best-dressed wedding guest
Anthropologie, 11/7 – Stand out in a marshmallow world.
Feeding America, 11/10 – We know we’re your favorite. Will you make it official?
P&G everyday, 11/2 — *Gasps.* *Clasps face.* *Happy tears.*
MAC Cosmetics, 11/17 – Say SOIRÉE NOT SORRY with These Fashion-Forward Gift Ideas
Clinique, 11/13 — #FindMyiD: It all starts now.

New posts on

3 Reasons Brands’ Email Marketing KPIs Are Overly Focused on Engagement

Total Retail: Email Marketing’s ROI – Three Insights for Retailers

Report: 2018 State of Email Analytics

The Last Word on October 2018

Key Insights from a Year of State of Email Research

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar.

In this webinar, I discuss four major themes from this year’s research:

  1. Why most email review and approval processes are inefficient (and what you can do to fix them)
  2. How performance visibility impacts the subscriber experience
  3. The use of third-party tools to supplement ESP functionality
  4. How the under-measurement of email marketing ROI is hurting budgets

To watch the recording, view the slides, and read the Q&A…

>> See the entire post on the Litmus blog

Litmus' 2019 State of Email Survey

All of the industry research that Litmus does is only possible with the support of awesome email marketers like you.

If you’ve read our State of Email reports, attended a Litmus webinar, or read the Litmus blog, please consider donating a little of your time to complete our 4th annual State of Email Survey. Your responses will help us establish benchmarks, identify trends, and continue to deliver the unique and valuable insights you’ve come to expect from us.

Make sure that your voice is heard.

>> Start the survey

Litmus Picks Our Favorite Talks at Litmus Live 2018

Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard for us to pick our favorites. All of them were exceptional and helped illuminate different facets of a complex and evolving industry.

But, pick we did. Here are some of the Litmus marketing team’s favorite talks from this year’s batch of amazing sessions at Litmus Live:

    • Jaina Mistry’s pick: “Moving Beyond Campaigns: Creating a Flagship Email Product” by Drew Price
    • Jason Rodriguez’ pick: “Fixing Enterprise Email with Design Systems” by Fabio Carneiro
    • Bettina Specht’s pick: Live Optimization
    • And my pick: “Improving Engagement Through Feedback Mechanisms” by Leonie Jonker

To learn why these were our favorites and watch the recordings of those sessions…

>> Read the entire post on the Litmus blog

13 Email A/B Testing Mistakes

13 Email A/B Testing Mistakes to Avoid

To A/B test your emails, all you need to do is present two variations to two different groups of your subscribers and then listen. The metrics will tell you their preference, which you can then act on either in the short-term by sending the winning variation to more of your audience, or in the long-term by applying that preference to future campaigns.

That sounds simple—and to a degree, it is, thanks to email service providers and testing software providers rolling out functionality that makes email A/B testing much easier to execute. However, it’s also rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely.

Doing a bunch of email A/B testing and then realizing that you didn’t actually learn anything actionable because of poor execution is painful. To avoid that fate, here are 13 tips that will ensure you’re getting the most out of your email A/B testing…

>> Read the full post on the Litmus blog


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