Webbula: If You Could Only Use 2 Email Metrics
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As part of their Ask the Experts series of video interviews, Webbula asked: “If you could only use two email metrics, which two would you use?”
I was happy to be among eight email experts selected to answer. I said return on investment (ROI) to help prove business justification, and subscriber lifetime value to help align email marketing with those that are being served. I explain in more detail in a 2-minute video that’s in the Webbula post.
The other experts said…
- Samantha Iodice: Read Rate, Click-to-Open Rate
- Andrew Kordek: Engagement Score, Link Level Reporting
- Gavin Laugenie: ROI, Click-Through Rate
- Randy Levy: ROI
- Chris Marriott: Clicks, Inbox Placement
- Kath Pay: Conversion Rate, Customer lifetime Value
- Tom Wozniak: Click Rate, Conversion Rate
To watch my video response, as well as theirs…