The Last Word on September 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
Developer preview of AMP for email in Outlook.com – no longer supported (Microsoft)
Email Comes in Third in Driving Online Purchases, Study Finds (MediaPost)
Your Face Here: Creating illustration guidelines for a more inclusive visual identity (Airbnb Design)
3 Ways to Get What You Want by Doing Your Homework (Copyblogger)
New Blogging Statistics: Blogging still works, especially for the 10% of bloggers who do things very differently… (Orbit Media Studios)
Insightful & entertaining tweets
Even Buzzfeed makes email booboos sometimes 🍁😭 pic.twitter.com/fO7NoSWrTN
— Becs Rivett-Kemm (@becskr) September 3, 2020
Stop. Writing. Email. Copy. That. Says. “Learn more about X here” or “Click here to learn more about X.”
— Morbidda Destiny 🧙🏼♀️ (@EmailSnarketing) September 9, 2020
How to make email more readable:
✉️ Use real HTML live text
↕️ Give your copy space to breathe
💪 Create a strong hierarchy
👉 Use italic/bold for emphasis, but sparingly
🚫 Avoid centered copy
— Litmus (@litmusapp) September 15, 2020
Noteworthy subject lines
VS PINK, 9/3 – PINK GIRLS VOTE! Get ready for election day!
Michaels, 9/19 – 🎅 🚂 Next Stop: Lemax Christmas Village! 2020 Collectibles Are Here ->
ModCloth, 9/14 – Witch better have my candy. 🧙♀️
Home Depot, 9/10 – 🎃 Make the Most of Halloween 🎃
Lowe’s Home Improvement, 9/10 – Kickoff football season with Lowe’s.
Bed Bath & Beyond, 9/30 – Same Day Delivery with Shipd—get it TODAY! 📦 🚚 ** Redeem your 20% coupon.
Dollar General, 9/5 – DG Pickup: Order ahead for free and pick up on your schedule.
Banana Republic, 9/24 – Introducting Banana Republic Rewards Program
Sephora Insider, 9/19 – Your points have been building up. See how far you’ve come this year.
GapCash, 9/25 – New face masks are here!
Crate and Barrel, 9/13 – Home bar remix: The Calder collection.
Uncommon Goods, 9/9 – 🎂 🍹 Happy Birthday distance-toasting: let’s make it a thing.
Office Depot, 9/19 – Seating to meet every need
ModCloth, 9/6 – At home, but make it fashion.
Nordstrom, 9/10 – Fall’s top five pieces
DICK’S Sporting Goods, 9/24 – Cool-Weather Essentials 🍁 + Up to 50% Off This Week’s Deals
Target, 9/5 – Cozy season is just around the corner…
Target, 9/14 – Garden-less greens: a fresh look without the fuss 🌿
VS PINK, 9/13 – 🍑 perfect Seamless is always IN!
Gap, 9/19 – Try our Untucked Shirt. Never go back
Gap, 9/10 – Wearing a bra never felt more comfortable
ModCloth, 9/14 – Feminist finds that are one-of-a-kind.
Zales, 9/13 – Saying Thank You Makes The World A Better Place
Home Depot, 9/29 — S•U•P•E•R • S•A•V•I•N•G•S
Omaha Steaks, 9/15 – This $25 E-Reward Card is yours, Chad!
Eddie Bauer, 9/16 – Eddie Bauer x Sub Pop Limited-Edition Flannel
Foot Locker, 9/1 – This is COLLABORAID. Dropping soon.
West Elm, 9/19 – Inside: Our free Design Crew transformed this NYC apartment
Michaels, 9/30 – What will you create for this week’s art prompt?
Petco Foundation, 9/9 – Has your adopted pet changed your life?
New posts on EmailMarketingRules.com
Understanding Email Click Rates
Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White
How 5G Wireless Will Impact Marketers
Understanding Email Open Rates
On-Demand Webinar: The Most Critical Email Deliverability Questions
Webbula: Roundup for Email Marketing Holiday Tips