How 5G Wireless Will Impact Marketers

Oracle - How 5G Wireless Will Affect Digital Marketers

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies, as well as new pitfalls. It’s a game-changer because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate location information. Just like the arrival of 4G made it possible for services like Uber and Lyft to launch, 5G will be the catalyst for a new wave of tech giants.

In this post from Oracle CX Marketing Consulting’s Jonathan McClure, he discusses how 5G wireless will change consumer behavior and then how marketers will need to adapt. He recommends that marketers focus on:

  • Adding more video
  • Building richer website designs
  • Creating richer email designs
  • Taking advantage of more precise location-triggered messaging
  • Explore the mainstreaming of VR and AR
  • Tightening up omnichannel orchestration
  • Adapting to increasing privacy concerns and controls

For all the details about how 5G wireless will impact businesses…

>> Read the entire post on Oracle’s Modern Marketing Blog

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