Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

Delivering podcast ep. 28

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about:

  • The most beneficial lesson to come out of 2020
  • The pressures on email programs to be lean and efficient
  • The long list of major challenges around this holiday season
  • Whether leaning on plain-text designs can help with holiday email production pressures
  • How to “par bake” your holiday campaigns to accelerate development
  • How the Thanksgiving to Cyber Monday holiday weekend is likely to go this year
  • The need to stand out in the inbox during the highest volume days
  • Two secret weapons to help brands stay relevant during the holidays
  • How to make your automated emails more effective during November and December
  • What should marketers focus on in a post-COVID world
  • Where are email budgets and headcounts headed
  • The kinds of email tactics that marketers are largely avoiding currently
  • The upcoming release of our fourth quarter Holiday Marketing Quarterly checklist

For a discussion of each of these issues…

>> Listen to the Delivering podcast on the Litmus blog

P.S. This is my second time on the podcast. My first was for Episode #3 of Delivering when our discussion was entered on email analytics and asking the right questions.

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