The Last Word on October 2015

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & whitepapers

The Triumphant Return of the Email Newsletter (Harvard Business Review)

Which three channels are the biggest priorities for marketers? (Econsultancy)

Email Marketing Data – Can You Trust It? (Emarketeers)

Building the Optimal Transactional Email (Infographic) (Silverpop)

Yahoo Mail’s Mobile App Gets A Whole Lot Slicker And Speedier (Fast Company)

HTML Emails: Improving workflow and process (Jono Milnes)

Data Is Friend Who Might Just Kill Us (MediaPost)

Role Addresses and Their Effect on Email Deliverability (SendGrid)

Insightful & entertaining tweets

@Snowden: I forgot to turn off notifications. Twitter sent me an email for each: Follow Favorite Retweet DM 47 gigs of notifications. #lessonlearned

@chiefmartec: In the short-term, investing in innovation seems sub-optimal — but only if you assume the status quo will continue.

@omgitsonlyalex: “Should we segment our list by location to give them the proper offer in the subject line?” “Nah throw it all in”

@jeremywaite: @antonyslumbers @om I prefer ~ “Marketing used to be about creating a myth and spreading it. Now it is about finding a truth and sharing it”

@nharhut: Most digital strategy is optimized for one night stands. Have something to say to those not ready to buy right now. @avinash #mpb2b

Noteworthy subject lines

The White House, 10/21 — Today, we’re in the future:
Threadless, 10/21 — Great Scott! BTTF tees on sale!
Michaels, 10/22 — Happy National Color Day!
Gerber, 10/31 — Voting has begun!
Drs. Foster & Smith, 10/31 — Halloween Treats Can Harm Pets
Jetsetter, 10/22 — Costume Idea: Be “On Vacation”
American Apparel, 10/22 — Have You Seen Our Costumes?, 10/14 — Open, if you dare…
AMP, 10/14 — Open this, get free stuff. Simple.
AJ Madison, 10/29 — Prepare for Cooking Season, 10/30 — Black Friday exclusive pre-sale
Moosejaw, 10/29 — The 3rd Greatest Gift Guide You’ll See This Year
eBags, 10/30 — Our Holiday Gift Guide is Here
Restoration Hardware, 10/29 — The 2015 Holiday Collection. Inspired Ideas for the Season.
MAC Cosmetics, 10/21 — Top of the List: Holiday. Plus Free Shipping.
Restoration Hardware, 10/20 — Introducing Baby & Child’s Holiday Gift Collection + Extra 10% Off All Sale Extended 1 Day
Clinique, 10/29 — This kiss-happy gift won’t last. Get yours now! FREE with purchase, 10/15 — Save 40% On Personalized Christmas Cards
Wayfair, 10/7 — The season of cheer is near! Merry Markdowns on thousands of must-haves, 10/7 — Christmas trees! Rustic dining, bathroom updates & pet stuff, too!
Jetsetter, 10/4 — Secrets to Saving BIG on Holiday Travel
Godiva Chocolatier, 10/22 — Chocolate favoritism is encouraged + 15% OFF Dark Chocolate
Barneys New York, 10/4 — Now This is How You Weather a Storm
Garnet Hill, 10/4 — WINTER FORECAST: Warm and beautiful
Anthropologie, 10/7 — 3 ideas you’ll warm up to quickly
MoMA Store, 10/4 — Shop now or pay for shipping
Under Armour, 10/1 — Support The Mars Mission…
NFLshop, 10/30 — Patriots Win Again! Shop the Latest Collections!
Wayfair, 10/3 — Bedroom giving you the snores? Try a quick bedding refreshing
Anthropologie, 10/4 — This is our kind of couch-surfing.
Gucci, 10/21 — Introducing the new, 10/21 — You asked – we answered. Frame Your Art by mail now available!
Neiman Marcus, 10/19 — Shop NM on Pinterest + Instagram!

New posts on

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How to Recover from an Email Marketing Mistake (or the Slow-Motion Meltdown and Rebirth of Our Live Twitter Feed Email)

The Last Word on September 2015

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