Improve Your Holiday Season Campaign Results by Sending These 3 Emails Now

3 Emails to Send Now to Improve Your Holiday Campaign ResultsThe email marketing holiday season will kick into overdrive during the week of Thanksgiving. But before we get to that point, here are three emails that B2C brands should be sending now to get their databases in good shape for a successful holiday season:

  1. Re-permission Emails for your chronically inactive subscribers
  2. Win-Back Emails for your active subscribers who aren’t active customers
  3. Preference Update Emails for your active subscribers to ensure that you continue to send them relevant messages

For a full discussion of each of these types of emails, plus real world examples from Dell, West Elm, and Threadless…

>> Read the full post on the Litmus blog

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