Email Marketing RulesImprove Your Holiday Season Campaign Results by Sending These 3 Emails Now
The email marketing holiday season will kick into overdrive during the week of Thanksgiving. But before we get to that point, here are three emails that B2C brands should be sending now to get their databases in good shape for a successful holiday season:
- Re-permission Emails for your chronically inactive subscribers
- Win-Back Emails for your active subscribers who aren’t active customers
- Preference Update Emails for your active subscribers to ensure that you continue to send them relevant messages
For a full discussion of each of these types of emails, plus real world examples from Dell, West Elm, and Threadless…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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