The Last Word on June 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
It’s Probably Time to Stop Announcing the Death of Email (Forbes)
Is This Common Mistake Affecting Your GDPR Opt-In Rate? (Smart Insights)
Email on Tap Episode 11, with Dan Deneweth, Senior Director, Strategic Services, Oracle (250ok)
Email Deliverability: The Ultimate Guide to Avoid the Spam Folder (Moosend)
Dynamic Email in Gmail Becoming Generally Available on July 2, 2019 (G Suite Updates)
Insightful & entertaining tweets
I unsubscribe from any email that fakes “Re:” or “FWD:” in the subject line. No ifs ands or buts.
— 𝔸𝕃𝔼𝕏 (@alexcwilliams) June 3, 2019
Accessibility is not a nice to have pic.twitter.com/xuVSP0ET7F
— Cher (@codehitchhiker) June 3, 2019
I’ve walked into a position that used 3rd party data… The first thing they said “we don’t know if we can trust our data”. I proved that they couldn’t trust it and it never got used. Take the time to collect first party data in a transparent way and those efforts will pay off.
— Tony Zupancic (@TonyZupancic) June 12, 2019
Remove all the links from your email newsletter–is it still valuable and informative?
No? You’ve got some work to do.
Yes? Great. You’ve earned the right to add the links back.
— John Bonini (@Bonini84) June 24, 2019
Today’s words of wisdom: Opt-outs do not expire! Do not send mail to people who opted out. You can’t decide it’s time to try mailing them again just because you want to. That’s not how this works.
— Laura Atkins (@wise_laura) June 26, 2019
Noteworthy subject lines
Everlane, 6/13 – New Styles Added: Choose What You Pay
Eddie Bauer, 6/13 – Dad Jokes + Great Gifts = Win-Win
Williams Sonoma, 6/2 – Great Gifts for Every Dad – The Griller, The Gardener, The Cook & Much More!
Walgreens Photo, 6/4 – Last chance to ship your Dad’s Day gifts!
Quiksilver, 6/2 – Your 4th Of July Get-Up Just Got Better
Williams Sonoma, 6/25 – Celebrate the 4th with Hot Dogs, Patriotic Cakes & More
Bed Bath & Beyond, 6/4 – Deck out your dorm room with all things UGG.
West Elm, 6/21 – Happy 1st day of summer! Up to 40% off outdoor furniture + decor
Ann Taylor, 6/8 – Tis The Season For White Pants
Neiman Marcus, 6/27 – Up to 30% off sunglasses! Celebrate National Sunglasses Day
J.Crew, 6/8 – What to wear to work this summer…
Banana Republic, 6/9 – The fool-proof shirt of summer
Barneys New York, 6/2 – Where To Wear: Your Vacation To-Do List
Petco, 6/22 – Bark if you need a vacation!
ASPCA, 6/18 – LIVE VOTE: Pick The Best Kitten Name!
Hayneedle, 6/18 – We polled our staff – and here are their absolute favorites for outdoor this season.
Neiman Marcus, 6/18 – Carolina Herrera’s artful new prints
Hayneedle, 6/15 – 4 design rules you can totally break.
Gap, 6/18 – Got growing kids? We’ve got tees
Saks Fifth Avenue, 6/2 – Add to cart ASAP: Up to 50% off top designer picks
Target, 6/27 – Beauty deal: Spend $20, get a $5 gift card.
Saks Fifth Avenue, 6/6 – New beauty + complimentary yoga mat = Bring on summer
Petco, 6/6 – Whale, whale, whale, here’s 30% off
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