Trends in Using Email Marketing to Amplify Content Marketing
As a 13-year veteran of content marketing, I’m biased, but I think it’s fair to say that content marketing is a powerful way to:
- Demonstrate that your company is composed of experts in their field
- Start, shape, and contribute to valuable and important industry conversations
- Help your customers maximize their positive outcomes and avoid negative ones
- Attract and engage prospects and familiarize them with your brand
As great as content marketing is, a “build it and they will come” philosophy only gets you so far nowadays…and that’s where email marketing comes in.
Email marketing helps get your content in front of more people—specifically, your most loyal customers and most interested prospects. But email is about so much more than just content amplification. Here are some ways that email marketing makes your content marketing work harder for you…