The Last Word on May 2019

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience (Litmus)

Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing (Email Vendor Selection)

What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act (MarketingDive)

The Cookie Crumbles: Google Announces Privacy Controls (Wayin)

Insightful & entertaining tweets

Noteworthy subject lines

Monterey Bay Aquarium, 5/23 – Summer is coming
Burlington, 5/1 – Give Mom what she really wants
Belk, 5/1 – Spoil Mom, Spoil YOU: Up to 70% Off
Barneys New York, 5/5 – 12 Gift Ideas For Mother’s Day
Clinique, 5/5 – Make sure Mom’s gifts arrive on time.
Ann Taylor, 5/12 – Final Hours For Our Mother’s Day Event!
Neiman Marcus, 5/19 – Dolce & Gabbana for you & your mini
ThinkGeek, 5/4 – May the Fourth Be With You (and this Coupon Code)
FansEdge, 5/4 – May The Fourth Be With You
Chico’s, 5/5 – Cinco DEAL Mayo: Final Deal
J.Crew, 5/30 – We’re bursting with pride
Fossil, 5/30 – Ace Grad Gifting
JCPenney, 5/29 – Dip your toes in…$5 flip flops!
Banana Republic, 5/26 – Summer starts now. Wear linen.
Hayneedle, 5/19 – The seagulls are impressed. Gorgeous coastal-style rooms.
MAC Cosmetics, 5/13 – The Disney Aladdin Collection by M•A•C is Going Fast!
Saks Fifth Avenue, 5/7 – These Met Gala-inspired pieces are pink carpet-approved…
Express, 5/1 – The May Edit: Rent this month’s top trending styles
Ann Taylor, 5/10 – 40% Off This Season’s Must-Have Hue
Sears, 5/5 – Please share! Extra 10-20% off + $60 CASHBACK in points
UncommonGoods, 5/15 – Up to 70% Off (still 100% Uncommon)
Applebee’s, 5/4 – Teachers + Applebee’s = Free Appetizer
Moosejaw, 5/23 – Limited Edition Collection — Moosejaw x Great Lakes Proud
MAC Cosmetics, 5/19 – Four Formulas to Master Your Ultimate Matte Lip!
Epicurious, 5/29 – Stop crying over chopped onions!
Jos. A. Bank, 5/16 – Maintain your Body’s Optimum Microclimate with Travel Tech
ModCloth, 5/3 – Add a little “je ne sais quoi” to your wardrobe.
ThinkGeek, 5/13 – Pika Pika?
Sony Electronics, 5/13 – Our Speaker is Famous | The XB41 is in a New Music Video
Feeding America, 5/22 – Endless summer… for all the wrong reasons

New posts on EmailMarketingRules.com

SEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?

2-Year Anniversary of the 3rd Edition of “Email Marketing Rules”

How to Use AI Subject Line and Copywriting Tools Successfully

Litmus’s Delivering Podcast: Asking the Right Questions

The Rise of Exploitive Email Click Bots

The Latest B2B Email Marketing Trends

The Last Word on April 2019

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