SEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?
How can content marketing and email marketing work together? That was the central question that AWeber’s Jill Fanslau and I tried to answer when we appeared on the Season 2, Episode 33 of SEMrush’s Marketing Scoop podcast.
During the episode, we talked about:
- What’s changed in email marketing over the past few years
- How email marketing’s ROI is a double-edged sword, that both helps and hurts marketers
- How brands should adjust to GDPR and why the law is good for brands
- Why list purchases are a no-no and the confusion around list purchases and rentals
- List building across channels
- The role of subject lines and the right victory metrics to use for subject line A/B testing
- How it’s not email versus other channels and rather about email working with all your other channels and vice versa
- And much more
Listen to the episode of Marketing Scoop wherever you get your podcasts or…