The Last Word on April 2019

Posted by Chad S. White on May 3, 2019

Must-read articles, posts & reports

13 Email Marketing Statistics That Are Shaping 2019 and Beyond (Convince & Convert)

Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back (Litmus)

Insightful & entertaining tweets

Beautiful take on what #GDPR represents:

“We’re giving people more autonomy over data and empowering subscribers to make relationships more meaningful and effective.” –@logansandrock at #UNSPAM

— Kait Creamer (@KaitCreamer) April 7, 2019

The fold is real.

The rationale that you should cram everything above it isn’t. #emailgeeks #embracethescroll

— Elliot Ross (@iamelliot) April 8, 2019

Every week I receive a dozen or more “personalized” emails with the subject line “%PROSPECT_NAME%%, connect on %%DATE%%”

Using my first name and a date **does not** qualify as personalization. That’s a data merge. 🙄 pic.twitter.com/nXqcrb5hQT

— Justine Jordan (@meladorri) April 15, 2019

Every time I hear someone correctly say “calls to action” rather than “call to actions”, my capacity for feeling joy and hope grows.

— Kait Creamer (@KaitCreamer) April 24, 2019

Email marketing is “slow-cial media,” the original networking space. @annhandley #SMMW19

— Clare (@clareyfrey) March 22, 2019

Noteworthy subject lines

Petco, 4/1 – New at Petco: pet wedding planning
Walmart, 4/19 – 15 Mother’s Day gifts that last longer than flowers
Neiman Marcus, 4/19 – Louis Vuitton: Show your love this Mother’s Day
Banana Republic, 4/25 – Our Mother’s Day gift guide to fuel your Mom’s wanderlust
Zales, 4/25 – Disney Obsessed Mom?
Saks Fifth Avenue, 4/26 – Actress & author Bridget Moynahan’s top gifts for every Mom
J.Crew, 4/29 – New picks for you (and for Mom too)
Hobby Lobby, 4/4 – Need Easter Basket Ideas? 40% Off Summer Toys!
LifeWay Christian Stores, 4/6 – Heading to an Easter Celebration? Don’t Forget a Gift!
Tractor Supply Company, 4/10 – Everything You Need to Get Ready For Spring – Shop Now!
Hayneedle, 4/29 – Cookout season is coming – let’s prep!
Barneys New York, 4/7 – How to Take Festival Style to The Next Level
Nordstrom, 4/19 – Sandals for all your sunny-weather plans
West Elm, 4/6 – Looking for a small space dining table? You NEED this.
Applebee’s, 4/25 – Chad, Do you have plans for dinner?
Neiman Marcus, 4/3 – New shoes channel retro glam
Victoria’s Secret, 4/4 – No seams. No limits.
Target, 4/26 – Preview the vineyard vines for Target collection, arriving 5/18
Kohl’s, 4/4 – 20% off + $5 + Kohl’s Cash = (sorry, too busy shopping to do math)
Gap, 4/23 – Pick a number between 40 and 70 (hint: savings involved)
Petco, 4/11 – Enter for a chance to win a year’s supply of pet food!**
J.Crew, 4/15 – TBH you’d be crazy to miss this 24-hour sale
Victoria’s Secret, 4/12 – All about that sets appeal…
Feeding America, 4/23 – This does not belong in the trash
Harley-Davidson, 4/15 – The Builders Behind The Bikes + Snag Your H-D Extreme Cooler Tote
REI, 4/19 – Customer Tested. BACKPACKER Approved.
Southwest, 4/23 – Your post-worthy paradise is on sale.