When Retina Images Should Be Used in Emails and When They Shouldn’t
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image.
Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Otherwise, they should avoid them.
Oracle Marketing Cloud Consulting’s Kathryn Alva, Patrick Colalillo, and I explain exactly why that is and exactly when to use retina images, but first let’s be clear about what we mean by a retina image…