The Last Word on May 2019

Posted by Chad S. White on June 4, 2019

Must-read articles, posts & reports

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience (Litmus)

Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing (Email Vendor Selection)

What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act (MarketingDive)

The Cookie Crumbles: Google Announces Privacy Controls (Wayin)

Insightful & entertaining tweets

Email is like life. No matter how experienced you are at it, it still has the potential to surprise you! #EmailMarketing #EmailDesign #EmailDevelopment #EmailGeeks

— Beyond the Envelope™ (@Paul_Airy) May 2, 2019

If you’re sending messages from a financial institution, you shouldn’t EVER be failing authentication. ESPECIALLY if you’re asking recipients TO CLICK A LINK.

— Mickey Chandler (@mickc_pro) May 3, 2019

“I want to break up”
“OK, but do you want to get back together” pic.twitter.com/PKbymsELMP

— Kristina Halvorson (@halvorson) May 7, 2019

Marketers are changing. Students majoring in #marketing are now learning technical skills as well including #coding. The “Marketechers” as @IBMWatson’s @LorenMcDonald calls them, are the #futureofmarketing work. @TiEcon #FutureofWork pic.twitter.com/d3TVDrWm0x

— Localized (@Localizedworld) May 10, 2019

🖐Tips for Writing Alt Text:
1️⃣Use different alt text for each image
2️⃣Be descriptive but watch the length
3️⃣Don’t use title text as alt text
4️⃣Use empty alt text for design elements
5️⃣ Style alt text for users with blocked images#emailaccessibility #emaildesign #emailmarketing pic.twitter.com/UkwqXX1YCA

— Email on Acid (@EmailonAcid) May 20, 2019

Noteworthy subject lines

Monterey Bay Aquarium, 5/23 – Summer is coming
Burlington, 5/1 – Give Mom what she really wants
Belk, 5/1 – Spoil Mom, Spoil YOU: Up to 70% Off
Barneys New York, 5/5 – 12 Gift Ideas For Mother’s Day
Clinique, 5/5 – Make sure Mom’s gifts arrive on time.
Ann Taylor, 5/12 – Final Hours For Our Mother’s Day Event!
Neiman Marcus, 5/19 – Dolce & Gabbana for you & your mini
ThinkGeek, 5/4 – May the Fourth Be With You (and this Coupon Code)
FansEdge, 5/4 – May The Fourth Be With You
Chico’s, 5/5 – Cinco DEAL Mayo: Final Deal
J.Crew, 5/30 – We’re bursting with pride
Fossil, 5/30 – Ace Grad Gifting
JCPenney, 5/29 – Dip your toes in…$5 flip flops!
Banana Republic, 5/26 – Summer starts now. Wear linen.
Hayneedle, 5/19 – The seagulls are impressed. Gorgeous coastal-style rooms.
MAC Cosmetics, 5/13 – The Disney Aladdin Collection by M•A•C is Going Fast!
Saks Fifth Avenue, 5/7 – These Met Gala-inspired pieces are pink carpet-approved…
Express, 5/1 – The May Edit: Rent this month’s top trending styles
Ann Taylor, 5/10 – 40% Off This Season’s Must-Have Hue
Sears, 5/5 – Please share! Extra 10-20% off + $60 CASHBACK in points
UncommonGoods, 5/15 – Up to 70% Off (still 100% Uncommon)
Applebee’s, 5/4 – Teachers + Applebee’s = Free Appetizer
Moosejaw, 5/23 – Limited Edition Collection — Moosejaw x Great Lakes Proud
MAC Cosmetics, 5/19 – Four Formulas to Master Your Ultimate Matte Lip!
Epicurious, 5/29 – Stop crying over chopped onions!
Jos. A. Bank, 5/16 – Maintain your Body’s Optimum Microclimate with Travel Tech
ModCloth, 5/3 – Add a little “je ne sais quoi” to your wardrobe.
ThinkGeek, 5/13 – Pika Pika?
Sony Electronics, 5/13 – Our Speaker is Famous | The XB41 is in a New Music Video
Feeding America, 5/22 – Endless summer… for all the wrong reasons