The Last Word on April 2015

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

Email Marketers Are Failing to Engage New Subscribers (Direct Marketing News)

Use Email To Overcome The Customer ‘Experience Void’ (MediaPost)

On the dubious merits of email verification services (Spamhaus)

The Ultimate Guide to Preview Text Support (Litmus)

Insightful & entertaining tweets

@emailskinny: .@Intuit @TurboTax playing fast & loose with CAN SPAM prohibition of misleading subject lines. #FAIL

@stylecampaign: Gmail doing a number on Hillary’s welcome…

@SalesforceDeliv: Which ISPs have FBLs, postmaster pages, etc? @wise_laura covers that here: ^Al

@wise_laura: .@hajududat @litmusapp Using any public URL shortener in an email means trusting your delivery reputation to a 3rd party you don’t control

@jvanrijn: Can’t sleep because of something that is too awesome? #Awesomnia.

Noteworthy subject lines

Vera Bradley, 4/29 — Pick a Straw, any Straw…
Blue Nile, 4/22 — Power Couple: Your Love. Our Rings.
Godiva Chocolatier, 4/22 — Redeem Your Rewards Before They Expire!
Horchow, 4/13 — Annie Selke redefines luxury & shares her faves on Pinterest
NFLshop, 4/30 — With the 32nd pick, the New England Patriots select Malcolm Brown!
NFL, 4/22 — Don’t Miss the 2015 NFL Draft. Set Reminders Now!
NFLshop, 4/22 — Patriots 2015 Schedule RELEASED + All Orders over $50 Ship Free!
Golfsmith, 4/13 — Celebrate Jordan Spieth’s Win with 15% Off!
Barneys New York, 4/29 — Mum’s the Word: Shop the Chicest Mother’s Day Gifts
Zulily, 4/22 — Give Earth a hug with Seventh Generation, Burt’s Bees Baby, Green Toys and more!
Lands’ End, 4/22 — Join us in recognizing Earth’s big day
Threadless, 4/22 — Buy a tee, we’ll plant a tree
Banana Republic, 4/13 — Hate taxes? Open this ASAP.
Overstock, 4/1 — Are You the Victim of an April Fools’ Prank?
Zulily, 4/1 — Last-minute 30-second prank inside‏
ModCloth, 4/1 — In the pursuit of cute, we’re changing our name to “ModSloth.”

New posts on

#Webinar: Join Me for “Designed for Success” at CloudIQ Summit on 5/28

How Emails Are Evolving into Mailable Microsites

I’ve Joined Litmus as Research Director

How Would An Email Tax Change Email Marketing?

Build Smarter Emails with These 5 Blueprints

April Fools’ Day Emails: Wise or Foolish?

The Last Word on March 2015

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