Build Smarter Emails with These 5 Blueprints
In 5 Blueprints for Building Smarter Emails, we discuss how to make impactful, incremental improvements to several common types of emails:
- Welcome Emails
- Promotional Emails
- Event Registration Emails
- Transactional Emails
- Cart Abandonment Emails
In each case, we talk about high-return changes you can make, and illustrate how to turn these opportunities into action with an industry-specific example.
I also spoke about this framework for incrementally improving emails at the Salesforce World Tour in Boston yesterday. Whereas the report looks at improving certain types of emails, my presentation focused on different design, personalization, and journey tactics that would be used to improve emails.
Together, the report and the presentation give you two different approaches to gradually making your emails smarter. Here’s the slide deck for that presentation: