Email Marketing RulesSpam Resource Spotlight: Chad S. White
I’ve known email deliverability expert Al Iverson for nearly two decades, so I was thrilled to be a part of his Spam Resource Spotlight series, where he interviews notable folks in the industry. In our conversation, we talk about:
- How I got started in email
- The origin of “Email Marketing Rules”
- How I determine what email marketing trends and news to cover and at what level and cadence
- Whether marketers are freaking out over the “continued erosion of senders’ control over their deliverability,” as I put it in a recent article
- How recent changes in spam filtering and deliverability requirements by inbox providers has changed my advice on the subject
- What I do for fun
- The food I despise most
- What one thing I’d like to drive broader adoption of
For the answers to those questions and more…
>> Read the entire interview on SpamResource.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
