Email Marketing RulesHow Marketers Can Adapt to Gmail’s ‘Manage Subscriptions’
“Received too many emails” has perennially been one of the top reasons consumers unsubscribe. Google is clearly trying to address this complaint with the “Manage Subscriptions” functionality it launched in Gmail last year and rolled out over the course of subsequent months. However, the functionality is hampered by flaws that limit its usefulness for consumers, while at the same time arbitrarily punishing some marketers.
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
