Email Marketing Rules4 Email Design Shortcuts That Kill Performance and What to Do Instead
Every brand is looking to squeeze ever-greater efficiencies out of their email marketing production processes. However, some gains in productivity come at the expense of hurting campaign performance to a much higher degree.
Some shortcuts look good on the surface—and then months later you realize that for every dollar you saved with the “productivity hack” cost you 10 times as much or more in lost revenue. This is especially true at larger brands, where campaigns reach much bigger audiences.
Here are four email design shortcuts that are tempting, but ultimately have huge costs in terms of hurting email campaign performance.
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
