The Last Word on November 2015

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & whitepapers

Email Marketing: 4 data points to help you build the case for a bigger budget in 2016 (Marketing Experiments Blog)

Email Is the Best Way to Reach Millennials (Harvard Business Review)

What are the most reliable content channels to connect with customers? ({grow})

Gmail, We Need To Talk (TechCrunch)

Sharp Deliverability Declines in North America (Inbox Marketer)

The Demise of the Deliverability Reputation Score (Oracle Modern Marketing Blog)

HTML vs. Text Email: There’s No Debate in Email Marketing (SparkPost blog)

Yahoo starts blocking mail users who use ad blockers. (Pulse Headlines)

Insightful & entertaining tweets

@akingkiwi: Another very cool interactive email from @ericlepetitsf at Nest – #emailgeeks #emailmarketing

@ThinkwithGoogle: Rather than daylong marathons, shopping will happen in spare moments this holiday season.

@iamelliot: does anyone have the best subject line? I need to use it for something

@EmailSnarketing: “Unfortunately, email marketing skills aren’t transmitted by bodily fluids.” #ShitISayAtWork

@flcarneiro on 11/30: Today only! My inbox gets murdered! Don’t wait!

Noteworthy subject lines

JCPenney, 11/11 — Celebrate! Extra 30% off for Singles Day
MASS MoCA, 11/11 — 11/11: We wish for…
Jetsetter, 11/11 — 11/11: Make a Travel Wish!
Nikon, 11/11 — 11% off All Refurbished Items – 11 Hours Only
JCPenney, 11/5 — Get ready for Thanksgiving—30-50% off home
Epicurious, 11/4 — 10 Tricks for an Easier Thanksgiving
Cold Stone Creamery, 11/5 — Invite Cold Stone® To Your Thanksgiving Table!
Morton’s, 11/12 — Reserve Your Table Now for a Memorable Thanksgiving Meal
Horchow, 11/12 — Gobble, gobble! Order you Thanksgiving meal here & now!
Urban Outfitters, 11/4 —It’s almost Friendsgiving…
The Container Store, 11/5 — How to throw an unforgettable party
The Container Store, 11/8 — Quiz: What Kind of Holiday Planner Are YOU?
The Home Depot, 11/4 — BLACK FRIDAY  STARTS NOW
Walmart, 11/18 — You’re winning BLACK FRIDAY with these prices
AutoAnything, 11/23 — We Couldn’t Wait Until Friday, Neither Should You!
Lenovo, 11/23 — [Early Black Friday] No Joke, We’d Hate to See You Miss Out on Special Doorbusters
Gap, 11/25 — early access (hint: 50% off)
Anthropologie, 11/25 — Just in: 1000s (1000s!) of gifts.
Hayneedle, 11/7 — 12 holiday sales start now!
Victoria’s Secret, 11/1 — Get hot for the holidays. Lingerie, fragrance & nothing more
NFL Shop, 11/4 — Start customizing the perfect gift today! Plus, Free Shipping over $50!
Vera Bradley, 11/12 — A gift with her name on it …
Zappos, 11/12 — Something for you… something for them!
Lego Shop, 11/12 — WOW them this holiday season with LEGO® Ultimate Gifts!
Harley-Davidson, 11/28 — For Those on the Naughty List
ThinkGeek, 11/27 — ThinkGeek’s #000000 Friday: 40% off 75 amazing gifts!
MAC Cosmetics, 11/28 — Get the Berry Black Friday Look! Plus Free Shipping.
Fans Edge, 11/28 — Black Friday = Black Saturday. 25% off.
Carnival Cruise Line, 11/28 — Do The Robot At Sea, Cyber Saturday Is Here (Deals Inside!)
Saks Fifth Avenue, 11/28 — Cyber Weekend Exclusive! $700 Gift Card
Toys “R” Us, 11/28 — Cyber Week Starts Today! Shop Now!
Walmart, 11/28 — CYBER WEEK is here!, 11/28 — Let’s get this Cyber Party started!
Urban Outfitters, 11/29 — Cyber Monday on Sunday? Sign up for Urban On + Shop NOW
Kate Spade, 11/29 — 30% off starts now! (sunday is the new cyber monday)
REI, 11/2 — Snow Safety Never Looked So Good
J.Crew, 11/5 — We wait all year for this: cashmere season
Garnet Hill, 11/29 — 100% soft, 25% OFF: a cashmere Christmas
Lululemon, 11/5 — can’t feel my face
Anthropologie, 11/12 — Two words. Sweater. Dress.
GapKids, 11/16 — you’re getting (so much) warmer…
Hayneedle, 11/2 — The season for indoor games is on!
Express, 11/2 — Be the first to see our 2015 Holiday Collection
Saks Fifth Avenue, 11/4 — Hello Holiday: It’s Our 2015 Gift Guide
Chico’s, 11/5 — Sneak Peek: The Holiday 2015 Collection
Clinique, 11/5 — Good news—and goodies! Our Holiday Shop is open.
Under Armour, 11/12 — The Top 10 Gifts They Actually Want
Adidas, 11/12 — It’s Here! Your guide to the very best holiday gifts
J.Crew, 11/12 — It’s here. Introducing the Great Gift List @
Barneys New York, 11/18 — Oh, the Chill of it All: Shop our Holiday Lookbook
MoMA Store, 11/19 — Our #1 contender for gift of the season
Levi’s, 11/17 — 50.1% off 501® Jeans. Two days only.
Uncommon Goods, 11/3 — You get three wishes…just kidding, take as many as you want!
Jetsetter, 11/3 — Where Haven’t You Been Yet?
Banana Republic, 11/3 — 5 versatile pieces = easy mornings
ThinkGeek, 11/9 — We find your lack of maple syrup disturbing: new Death Star Waffle Maker!
Barneys New York, 11/19 — You Haven’t Seen Jennifer Meyer Do This Before
J.Crew, 11/19 —Jimmy Fallon introduces the Pocket Dial (shop it, in stores & online)
Urban Outfitters, 11/17 — Introducing: Urban Outfitters Journal 
BabyGap, 11/18 — insert oohs + awes here
Garnet Hill, 11/3 — Your PJ’s can help raise $15,000 for St. Jude Children’s Hospital
St. Jude Children’s Hospital, 11/23 — Fight cancer with your photos #GiveThanks
Vera Bradley, 11/17 — We’re hiring for the holidays!

New posts on

#Webinar Recording Available: How to Recover from Email Marketing Mistakes

Will We Ever Have Email Coding Standards?

The Shadow War for Holiday Email Marketing Victory

#Infographic: Decision Tree for Recovering from Email Marketing Mistakes

Email Marketing, Data Breaches & Tightening Regulations?

How to Recover from Email Marketing Mistakes #eBook

When Does the Holiday Season Start?

10 Tips to Get Your Email Marketing Program Ready for the Holiday Season

The Last Word on October 2015

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