The Last Word on March 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
What We See With Email Rates During COVID-19 (MessageGears)
Benchmark Assessment: COVID-19 Email Activity and Engagement (SparkPost)
6 Takeaways from the UNSPAM 2020 Conference (Litmus)
Self-Serving Subscribers: Most Opt Out After Getting A Freebie, Study Finds (MediaPost)
Insightful & entertaining tweets
PSA: To all the delivery consultants spreading nonsense about using the words “Covid-19” in email subject line impacting inbox placement – Please stop – That is not what is impacting delivery of emails, negative reputation changes are. #EmailGeeks
— Matthew Vernhout (@EmailKarma) March 25, 2020
Since 2008 we’ve learned a lot of lessons about how to manage teams + stay productive in a virtual world. We rolled our advice into a free guide: 9 Ways to #WorkFromHome W/O Killing Your Company.
No cost, no email address needed. We hope it helps. https://t.co/8RRNqCiYR1 pic.twitter.com/AI3TUlh8b2
— Jay Baer (@jaybaer) March 27, 2020
Interesting how #emailmarketing best practices for those with disabilities and impairments are also just good email marketing best practices. (Organize content, use contrasting colors, alt tags, etc) #unspam
— Adam Q. Holden-Bache (@AdamHoldenBache) March 13, 2020
Noteworthy subject lines
Dollar General, 3/25 – Dollar General is now hiring.
Lane Bryant, 3/25 – Status: Stir crazy but here for you (in your Lane)
UncommonGoods, 3/24 – 8+ ways to say “I miss you”
Williams Sonoma, 3/29 – 5 ingredients + a fry pan = dinner!
Crate & Barrel, 3/30 – Dining in = the new dining out | 20% OFF SALE
Express, 3/26 – Keep calm & boost your vibe with new spring shades
Eddie Bauer, 3/21 – Stay At Home Style 101
Dick’s Sporting Goods, 3/26 – Stay STRONG 💪 Up to 50% Off Cardio Equipment
Eddie Bauer, 3/30 – Upgrade Your Home Workouts
Dick’s Sporting Goods, 3/30 – Select GT Bikes $399.98 | Take a Fresh Air Break!
Big Lots, 3/30 – Kids still home? Keep them busy.
Michaels, 3/23 – Stock up on boredom busters for kids at our Lowest Prices of the Season!
UncommonGoods, 3/21 – Indoor fun for kids (that’s secretly educational, too)
Big Lots, 3/26 – Kid-Friendly Snacks & More!
Applebee’s, 3/21 – Family Style Meal options – available To Go!
Target, 3/24 – Entertainment for the whole fam ✨
UncommonGoods, 3/25 – Stuck inside? Play baseball in your living room.
Michaels, 3/26 – The best thing to do with your time at home? Make art! 🎨
AutoZone, 3/30 – Catch up on vehicle maintenance
Michael, 3/22 – Get in Some Spring Cleaning & Organizing While You’re Home (at Our Lowest Prices of the Season, Too!)
Camping World, 3/21 – Shop Deals on Outdoor Gear, Grills, Tents & More! #STAYCATION2020
Big Lots, 3/25 – Stay-at-home solutions!
West Elm, 3/28 – Let’s sort out your new home office.
Office Depot, 3/30 – PCs & Monitors to assist productivity
Express, 3/24 – Get your WFH essentials 40% OFF!
Nordstrom Rack, 3/30 – The Comfort at Home Shop starts now
Office Depot, 3/26 – Get comfy with today’s deal of the day.
ModCloth, 3/21 – Staying in? Stay cozy.
Nordstrom, 3/20 – A day at home done right
Neiman Marcus, 3/16 – Settle in & save 20% on your purchase!
Belk, 3/26 – Deal of the day: $100 e-gift card for $80
Dick’s Sporting Goods, 3/23 – Easy, Fast & FREE Curbside Contactless Pickup
Petco, 3/30 – Petco is now offering curbside pick-up
Best Buy Top Deals, 3/23 – New deals on great tech delivered curbside or to your doorstep.
Office Depot, 3/25 – Order Online. Free Curbside Pickup.
AutoZone, 3/25 – Curbside pickup now available
Applebee’s, 3/25 – Support your team, order takeout today!
Panera Bread, 3/26 – Chad, for you: free delivery through March.
Subway, 3/16 – Get all the benefits of ordering online
Camping World RV, 3/26 – Introducing Virtual Visits
VS Pink, 3/23 – 🐶 GOOD NEWS: It’s NATIONAL PUPPY DAY! 🐶
Zales, 3/23 – Your Happily Ever After Starts at The Bridal Sale
New posts on EmailMarketingRules.com
Best Practices for Disaster and Crisis Messaging
Prepare for the Holiday Season by Experimenting & Testing Now
Holiday Marketing Quarterly: Second Quarter 2020 Checklist
Real-Time and Predictive Data Fuel the Best Customer Interactions
Knowing Your Customers So Well You Can Predict Their Needs
On-Demand Webinar: The Highest Impact Email Marketing Trends of 2020
When Good Enough Shouldn’t Be: The Best Email Frequency
The Last Word on February 2020