The Last Word on March 2019
Must-read articles, posts & reports
Audiences, targeting and signups (Word to the Wise)
Insightful & entertaining tweets
— Shari Paul (@ShariPaul) March 19, 2019
“From B2C and B2B to B2Me. Now.” So true. Yes, some strategies still are separate but we all want a personalized, easy customer experience. B2C has excelled at it for years and now it’s time for us B2B marketers to step it up (less those who already are/the minority). #ModernCX
— kpindle (@kpindle) March 19, 2019
Data isn’t data. It’s people! A click on a purchase button, isn’t a click. It’s a customer. We owe it to customers to make every interaction meaningful. AI will help turn data into a personal experience that builds relationships. #WatsonMarketing #Think2019 #WatsonCommerce
— Shep Hyken (@Hyken) February 11, 2019
I’m “birthday emails from insurance companies asking if I have thought about my life insurance policy” years old
— Heike Young 👩🏼💻 (@YoungHeike) February 19, 2019
Not to mention the fact that some decent spam filters will specifically look for Re: in the Subject with no References or In-Reply-To headers.
— Steve Freegard (@smfreegard) March 1, 2019
The AOL postmaster site is no more. Tonight, raise a glass to everyone at AOL who created the deliverability industry as we know it. Their legacy affects us every day, even though their hard work has disappeared. https://t.co/BgfPmSkz6v
— Laura Atkins (@wise_laura) March 11, 2019
Noteworthy subject lines
Ann Taylor, 3/14 – Nominate A Revolutionary Woman
Democrats, 3/14 – The youngest, most diverse group of women elected to Congress
Horchow, 3/12 – Your guide to the 2019 design trends
J.Jill, 3/12 – Introducing the Web Edit: limited-edition styles, online only.
Garnet Hill, 3/12 – Spring is eco-friendly – and embroidered!
Banana Republic, 3/10 – This denim jacket = spring’s perfect layer
Banana Republic, 3/20 – When it’s too warm for a jacket, try a cardigan…
Aeropostale, 3/12 – FREE Shipping When You Buy Jeans Or Shorts
REI, 3/20 – We’re Rewarding Co-op Members. Preview the Deals.
Godiva Chocolatier, 3/21 – ENDS TODAY! Win 1 Year of GODIVA Chocolate.
MoMA Design Store, 3/12 – A Square Tea Kettle?
ModCloth, 3/11 – Do you go against the current?
Foot Locker, 3/30 – Missed the big launch? We got you.
ThinkGeeks, 3/14 – What’s a Geek’s Favorite Dessert? Pi
Kate Spade, 3/21 – where did you get that little straw bag?
Kate Spade, 3/24 – your weekend wardrobe question answered
Zales, 3/7 – Thanks, It’s New
Nordstrom Rack, 3/24 – There’s no place like out of office
Saks Fifth Avenue, 3/29 – These dresses guarantee a glamorous evening
Express, 3/14 – What every gentleman, scholar and NBA Game Changer has in his closet
Saks Fifth Avenue, 3/12 – 3 weekend-ready looks whatever your plans may be
Feeding America, 3/29 – Three awesome ways to fight hunger in your own community
Levi’s Blog, 3/12 – Our top 4 stories, ready for reading
Democrats, 3/12 – This is a long email, Chad, but what’s inside is important
Petco, 3/7 – The magic of tidying up your dog’s space
ModCloth, 3/19 – A peek behind this month’s collection
Saks Fifth Avenue, 3/30 – Access Granted: An exclusive look at a day in the life of the SaksFirst Limitless Director
Hasbro Pulse, 3/28 – A look at how Transformers figures are made