The Last Word on March 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
Is the C-Suite Out of Touch with Email Marketing Performance? (MarTech Advisor)
Siri and Email: How Digital Assistants Can Play a Role in Email Marketing (Email on Acid)
Inactive Email Subscribers Worth 32% of Active (Target Marketing)
You Had Them at Hello: How to Retain Your Best Customers (Iterable)
Coherent Path Email Marketing Evaluation Identifies How Retailers Interact with New Shoppers After Their First Purchase (BusinessWire)
Insightful & entertaining tweets
6-7 years ago some of the social punditocracy screamed at us that email was dead (it wasn’t).
And now that social is dying (in a sense) some of the social punditocracy is suggesting to use email (next-to-last paragraph). https://t.co/QGG5ELQ5Cs
— Kevin Hillstrom (@minethatdata) March 8, 2018
“Please allow five days for your unsubscribe request to process” = please allow 5 seconds for me to mark your next email as SPAM.
— Tom Webster (@webby2001) March 12, 2018
Hmm. Given current events, probably woulda picked a different subject line if I were you, Ben from @SplashThat. #emailgeeks pic.twitter.com/cgUdUdl9Uc
— Matt Byrd (@mparkerbyrd) March 21, 2018
Capitalist evangelist @profgalloway speaking at @DLDConference #DLD18 a few weeks back. 22 mins well worth a watch >> https://t.co/cquUrSJFlc
— Jeremy 👁🐝Ⓜ (@jeremywaite) March 2, 2018
Noteworthy subject lines
FansEdge, 3/6 – Your Team Gear For St. Paddy’s Inside…
ThinkGeek, 3/10 – Happy Mario Day! Wahoo!
Petco, 3/3 – Year of me? I dig it.
FansEdge, 3/11 – Save BIG on College Gear! Shipped Free For The Tourney.
Lowe’s, 3/11 – Prep Your Yard for Spring
UncommonGoods, 3/26 – Toolbox Grills & Outdoor Wine Glasses
ToysRUs, 3/6 – Make Your Backyard THE Place to Play.
Anthropologie, 3/11 – This dress is like a vacation to Spain.
Banana Republic, 3/16 – How to get noticed: this cayenne coat
MAC Cosmetics, 3/11 – Fake a Full Night’s Rest with These M•A•C Must-Haves!
Brooks Brothers, 3/11 – Sleep better (with 1 less hour) in our PJs
LinkedIn, 3/15 – Would you upload your brain to the cloud?
ASPCA, 3/16 – Which Pet Toxins Made Our Top 10 List?
Moosejaw, 3/19 – FREE 2-Day on orders over $49. No Membership. No Kidding.
Gilt City, 3/24 – Your Weekend Jam: $10 iTunes Code with Any Purchase (3 Hours Only)
Gap, 3/20 – (Code GOBIG) You checked your inbox just in time
GrubMarket, 3/20 – Now Accepting Bitcoin at GrubMarket!
ThinkGeek, 3/16 – Guess what we call them? Sneakers!
Saks Fifth Avenue, 3/30 – Prints charming: check yes for spring
Wayfair, 3/7 – Our best wine fridges. Sip, sip, hooray!
Crate and Barrel, 3/16 – T-G-I-Clearance.
Adidas, 3/24 – NMD_R1, a continuation of NMD
ModCloth, 3/6 – So ‘minnie’ of you raved…
Fossil, 3/6 – Likes Not Included
Hayneedle, 3/16 – Easy updates under $199 *Heart eyes*
Gucci, 3/6 – Early Access: Debuting the Gucci Elton John Capsule Collection
Saks Fifth Avenue, 3/20 – Reese Witherspoon dishes on Draper James debut
RH, 3/6 – Watch the Film Featuring the Condos Brothers + Discover New Outdoor Collections
Barneys New York, 3/6 – Experience Virtual Reality at Barneys New York
New posts on EmailMarketingRules.com
Emarsys: How to Prepare for the GDPR
I’m the EEC’s 2018 Email Marketer Thought Leader of the Year!
5 Embarrassing Subject Line Mistakes to Avoid
Holistic Email Marketing: The State of Retail Email Subscribe Forms in 2018
Executive Summary: How to Overcome the Biggest Email Marketing Challenges of 2018
Webinar Recording + Q&A: Email Tactics Customers Hate
Infographic: A Snapshot of the Email Professional
The Last Word on February 2018