Emarsys: How to Prepare for the GDPR

On May 25, 2018, the Global Data Protection Regulation (GDPR) will go into effect. The new regulation is designed to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.”

In this mini eBook, Emarsys pulls together GDPR advice from eight e-commerce, digital marketing, and data privacy experts, including myself. The different perspectives provide a great sense on what you should be doing in response to the biggest data protection overhaul of the century.

The themes covered include:

• Accountability for data management and privacy
• Finding what works for your email marketing program
• Regulation against ‘bad actors’ for more relevant brand experiences
• GDPR is an unknown
• More engaged, confident, advocacyinclined subscribers
• GDPR dramatically impacts personalized and predictive marketing
• Use the GDPR as an opportunity

>> Download the ebook from Emarsys