The Last Word on August 2015

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

Android Fragmentation Visualized (Open Signal)

Microsoft Outlook For Apple Watch One-Ups Apple’s Native Email Client (TechCrunch)

Why Open-Bait Doesn’t Work in Email (Email Critic)

Your Email Marketing May Impact Your Rankings (ClickZ)

Does An Animated Pop-up Work or Annoy? (WhichTestWon)

Candid answers to CAN-SPAM questions (FTC)

Insightful & entertaining tweets

@iamelliot: “human to human marketing” is a bullshit infused buzzword about why we shouldn’t use buzzword infused bullshit #h2hmarketing

@chelseajcook: I’m just a girl looking for a perfectly designed email in an imperfect email client world. #TEDC15

@lozzzytweets: Less cool than in person but @RodriguezCommaJ is joining us via robot for #tedc15! We miss you Ceej!

@yarrcat: 5% of your list are responsible for 38% of opens – treat ’em special! #TEDC15

@dcaro12: There is no such thing as pixel perfect design in email. It is impossible. @flcarneiro #tedc15

@EmailSnarketing: Status: #TEDC15 withdrawals and digging myself out of a pile of emails. Send snacks.

Noteworthy subject lines

The Container Store, 8/19 – Back To School with Some Favorite Mommy Bloggers
Victoria’s Secret, 8/6 – PINK Friday starts TONIGHT!
Levi’s, 8/30 – The Fall Checklists (+ Up to 30% off ends soon)
Saks Fifth Avenue, 8/19 – It’s never too soon to think COATS.
The Container Store, 8/15 – 1st time ever – Free elfa Installation
P&G everyday, 8/20 – Just for you: free shopping bag from Shutterfly, 8/6 – Fragrance Layering 101 (plus TWO new coupons!)
Karmaloop, 8/24 – It’s All About The Tall Tee. See Our Top Styling Tips.
Anthropologie, 8/29 – 7 must-have tops, 1 must-have SALE.
Ann Taylor, 8/4 – We Heart You Too! What You’re Loving Now
Under Armour, 8/30 – This Hoodie Has No Off-Season
FansEdge, 8/15 – Retro gear never gets old!
Banana Republic, 8/15 – Shoes don’t make the man, but…
Ann Taylor, 8/19 – Between Sandals And Boots, There’s This…
Threadless, 8/24 – Betelgeuse, Betelgeuse, Bete…
Garnet Hill, 8/19 – Couldn’t shop We apologize.
GNC, 8/29 – Oops! We meant – Save up to 60% ALL Weekend In Stores and Online!
J.Crew, 8/4 – Ends tonight: 20% off full-price styles with your J.Crew Card. Don’t have one? Sign up now.
Ninety Nine Restaurant, 8/19 – Together We’ve Raised Over 550k!
Urban Outfitters, 8/19 – These shirts. Just saying.
Etsy, 8/12 – Hit Refresh
Banana Republic, 8/24 – Instant gratification is inside
AutoAnything: You’re Missing This!
Victoria’s Secret, 8/12 – Open for offer code.

New posts on

6 Keys to a Successful Welcome Email Experience

The Savvy, Time-Saving Responsive-Aware Approach to Email Design

The 5 Levels of Mobile-Friendly Email Design

The Last Word on June and July 2015

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