On-Demand Webinar: The Hierarchy of Subscriber Needs

The key to modern email marketing success is creating relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. Although relevance is indeed in the eye of the beholder, achieving it is both describable and measurable. The Hierarchy of Subscriber Needs is your roadmap for understanding the various components that create relevance and also measuring it.

During this 26-minute on-demand webinar, I discuss:

• Subscribers’ needs for respectful, functional, valuable, and remarkable email experiences
• The best ways that marketers can meet each of those needs
• How to measure how well you’re meeting each of those needs, including secondary success metrics that go beyond the primary ones

To learn all about how the Hierarchy of Subscriber Needs can help your business…

>> Watch the webinar on Oracle’s Modern Marketing Blog