Tips for Holiday Email Success
For online retailers, the holiday season is a critical time of the year. MailCharts’ 2016 Holiday Email Marketing Report includes analysis of email frequency, promotions, discounts, subject line copy, and much more that can help you plan the most effective campaigns.
The report also includes holiday marketing advice from Litmus, as well as AWeber, Movable Ink, and Return Path. The advice I offered from Litmus included tips about email content planning, managing inactives, and triggered emails—particularly shopping cart abandonment emails.
In addition, the 114-page report contains lots of examples of seasonal email campaigns and subject lines.