The Last Word on June 2020

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last monthโ€ฆ

Must-read articles, posts & reports

Marketing in the New Normal (Mathew Sweezey)

Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs)

Proven Strategies and Missed Opportunities: SurveyMonkey and SparkPost Unveil Retail Consumer Survey Insights for Improved Email Communications (SparkPost)

Emojis in Email Subject Lines: Advantage or Impediment? ๐Ÿ‘ ๐Ÿ‘Žย  (Nielen Norman Group)

M3AAWG issues email authentication advice for security pros (SC Magazine)

Insightful & entertaining tweets

Noteworthy subject lines

Fandango, 6/6 โ€“ Spotlighting Black Cinema
Everlane, 6/4 โ€“ Every Action Counts
ModCloth, 6/16 — ๐ŸŒˆ Happy Pride Month! ๐ŸŒˆ
Williams Sonoma, 6/22 โ€“ Williams Sonoma x The Trevor Project. United Together.
Gap, 6/27 โ€“ Celebrate love in new Gap X PRIDE
Macyโ€™s, 6/2 โ€“ Not a Dad joke: Fatherโ€™s Day is sneaking up on us
Uncommon Goods, 6/14 โ€“ Celebrate your father figure with a fitting gift
Michaels, 6/18 โ€“ Last-minute ways to show Dad heโ€™s #1 ๐Ÿ†
Olive Garden, 6/23 โ€“ Start a New Tradition: Takeout Tuesday
Williams Sonoma, 6/16 โ€“ The ultimate Taco Tuesday menu
Applebeeโ€™s Grill + Bar, 6/18 โ€“ Did someone say, Free Delivery?
Office Depot, 6/5 โ€“ ๐Ÿ˜ท PPE for your workspace
Gap, 6/25 โ€“ New face masks are here!
Everlane, 6/12 โ€“ 100% Human Face Masks
Staples, 6/5 โ€“ Your business comeback starts here + save on reopening essentials.
Staples, 6/23 โ€“ 5 ways to promote your reopening.
Office Depot, 6/6 โ€“ Which chair is perfect for you?
Gap, 6/3 โ€“ This shirt is virtual-meeting approved
Menโ€™s | Saks Fifth Avenue, 6/5 โ€“ Because weโ€™ve actually kinda missed wearing jeansโ€ฆ
IKEA, 6/29 โ€“ Consider this your staycation itinerary.
GapCash, 6/7 โ€“ Get in staycation mode
Crate and Barrel, 6/23 โ€“ Summer nights are magic sale + styling tips
Big Lots, 6/25 โ€“ Save BIG on backyard fun!
Loweโ€™s Home Improvement, 6/23 โ€“ Beach in your backyard? Coming right up!
Target, 6/27 โ€“ Next step: summer sandals.
Quiksilver, 6/14 โ€“ The Best In Sun Protection
Walmart, 6/23 โ€“ Fresh, fun ways to be a BBQ boss this summer ๐Ÿ˜Ž
IKEA, 6/10 — Why are calm spaces so important for kids?
Panera Bread, 6/2 โ€“ Chad, lunch? โœ… Groceries? โœ… Free delivery? โœ…โœ…
Williams Sonoma, 6/11 โ€“ ๐Ÿณ โ˜• ๐Ÿ“ The best part of breakfast
Williams Sonoma, 6/6 โ€“ Letโ€™s do brunch โ˜•๐Ÿฅ๐Ÿ“
Williams Sonoma, 6/8 โ€“ A drink for any time of the day โ˜•๐Ÿน๐Ÿท
Petco, 6/22 โ€“ Save 35% on your first Repeat Delivery!
Patagonia, 6/27 โ€“ A Macro Puff Quilt made from leftovers
Zales, 6/1 โ€“ Say โ€œYESโ€ to 20-40% Off All Engagement & Wedding
LifeWay, 6/8 โ€“ ๐Ÿ‘ฐ Missing a wedding? Mail gifts to the Mr. & Mrs.
Michaels, 6/28 โ€“ Join us on Zoom to learn crafts from other makers!
Bass Pro Shops, 6/6 โ€“ Free Opry livestream TONIGHT!
Bass Pro Shops, 6/27 โ€“ TONIGHT: Watch Kebโ€™ Moโ€™ and Brad Paisley at the Opry

New posts on

Common Marketing Outliers: Identifying & Managing Them

Netcore Podcast: Strategies to Reduce Email Churn Rates

On-Demand Webinar: The Questions to Ask Instead about Email Frequency & List Building

Email Evolution Conference 2020: The State of Email Marketing

Netcore Podcast: There Is Opportunity in Disruption and Email Is the Key

On-Demand Webinar: The Questions to Ask Instead about Email Performance Measurement

LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers?

How Coronavirus Has Shifted Consumer Preferences

On-Demand Webinar: Understanding Email Deliverability

Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue

The Last Word on May 2020

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