Email Marketing RulesEmail Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue
You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020.
In this presentation, which I gave at the 2020 Email Innovations Summit, I share which trends are Unproven Opportunities, Competitive Differentiators, and Proven Essentials—and highlight the risks, controversies, and efforts around some of them. By the end, you’ll have a much better idea of where to direct your email marketing investments this year.
View the slide presentation:
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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